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News of Faculty of Mass Communication - MSA University
The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) recently hosted the highly anticipated seventh annual Media Forum under the theme “Egypt and Its People.” This year’s event celebrated the outstanding graduation projects of 2024 and included a compelling lineup of activities that highlighted the role of media in portraying Egyptian society and its unsung heroes.
 
The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) recently hosted a dynamic workshop for students specializing in Public Relations and Advertising. The session, titled “Career Essentials for PR and Advertising Graduates: Skills for Success,” aimed to equip students with essential industry insights and practical skills for today’s competitive job market.
 
In a pioneering effort to enhance the skill sets of graduation project students, the Faculty of Mass Communication at October University For Modern Sciences And Arts (MSA) recently organized an innovative workshop focused on utilizing artificial intelligence tools in audio production and editing. This unique event brought together 40 eager students for a hands-on experience designed to cultivate their technical expertise.
 
The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) is proud to announce its remarkable achievement in the second edition of the prestigious “Al-Ahed” competition. MSA University secured third place among 100 projects submitted by 16 universities across Egypt.
 
The Faculty of Mass Communication at October University For Modern Sciences And Arts (MSA) recently organized an insightful and highly informative session for students and graduates, focusing on the prestigious Chevening Scholarship—a fully-funded UK government program aimed at developing future global leaders.
 
October University for Modern Sciences and Arts (MSA) proudly announce that under the supervision of Prof. Amani Fahmy, Dean of the Faculty of Mass Communication at, and in coordination with Dr. Yasmin Osama, Director of Student Affairs, and Dr. Hayat Badr, Acting Head of the Public Relations and Advertising Department and the college's coordinator with the National Council for Women, five students from the Faculty of Mass Communication participated in a workshop titled "Women and the Safe Use of Technology and Artificial Intelligence."
 

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) would like to celebrate and congratulate Dr. Hala Galal, a member of the Faculty who has been appointed as the Head of the 26th edition of the Ismailia International Documentary and Short Film Festival.

 

The Ismailia International Documentary and Short Film Festival is one of the most prominent and prestigious festivals in the Arab world, the first edition of which was launched in 1991.

 

Success is a lifestyle,

 

MSA UK Summer Abroad programme’s philosophy is Engendering Future leaders and developing their graduate Attributes in order to create Global citizens. This year MSA students of the faculties of Arts & Design, Languages, Management Sciences and Mass communication, were granted the opportunity to travel to MSA collaborative partner in the UK University of Bedfordshire as part of MSA summer Abroad Programme 2024 to study Data Analytics adapting Python, Content Creation TV and Radio as well as Business Analytics, the courses were delivered entirely by university of Bedfordshire Esteemed professors and staff whom commended the students performance and engagement in class.

 

They also had a wonderful opportunity to visit Britain cultural sites.

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA University) conducted an intensive training course on television journalism with a duration of three days under the supervision of TV journalism expert, Mr. Osama Radi, with the participation of renowned journalist Mr. Ahmed Abdel-Raouf from Akhbar Al-Youm.

 

The course included faculty members, teaching assistants, and students from MSA University's Faculty of Mass Communication, who benefited from hands-on training in state-of-the-art studios. Covering aspects of television journalism from news editing to production, it enhanced participants' skills and prepared them for media industry challenges while also providing valuable interaction with field experts.

 

In the context of fruitful collaboration between the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA University) and the National Council for Women, the media monitoring team for Ramadan series, advertisements, and programs for 2024 was honored. This team included students from the Faculty of Mass Communication under the supervision of Assistant Lecturer Ms. Phoebe Raouf. The participating students were honored in alphabetical order as follows:

 

October University for Modern Sciences & Arts (MSA University) and the Faculty of Mass Communication are proud to extend their heartfelt congratulations to Dr. Mai Magdy Abou El-Soud on her esteemed achievement of earning a PhD from Cairo University in July 2024. Her doctoral thesis, titled "Using Climate Change Imagery to Enhance Public Engagement on Instagram," has earned her the highest honors.

 

Dr. Mai Magdy Abou El-Soud obtained her Master's degree in Radio and Television from Cairo University in 2017 and has been a valued member of the Faculty of Mass Communication at MSA University since 2011, initially joining as a teaching assistant.

 

We commend Dr. Mai on her outstanding accomplishments and wish her continued success and excellence. Our best wishes also extend to all esteemed faculty members of MSA University.

 

Our graduates' exceptional accomplishments continue to make MSA University proud.

 

MSA UK Quality Assurance and International Partnerships Unit is delighted to announce that Mohammed Awes - Teacher Assistant at Faculty of Mass Communication has been granted a MSA MSC Scholarship as part of MSA Postgraduate Scholarship Profile to develop its outstanding graduates to our collaborative partner the University of Bedfordshire, UK.

 

Under the supervision of Dr. Noha Samir and Mr. Loay Fahmy, the Department of Broadcasting showcased and discussed the graduation projects of fourth-year students over four consecutive days from May 28 to June 1. The projects included 40 documentary films and two short narrative films. This year's judging panels featured prominent directors and film critics such as Mr. Hany Lasheen, writer and film critic Mr. Essam Zakaria, Director. Hala Galal, Director. Hanan Rady, Director. Ahmed Abdel El-Gawad, renowned film critic journalist Mr. Zein Khairy Shalaby, Director. Ahmed El-Sayed, and Director/Producer. Ahmed Khairat.

 

The students' projects addressed issues within Egyptian society, focusing on the concerns, dreams, and aspirations of the youth. They presented their perspectives on societal problems and the importance of national belonging and pride in Egyptian culture and identity. The films included biographies of influential figures such as "My Journey" about Sister Pauline Massouh, "The Journey of Knowledge and Faith" about Dr. Mostafa Mahmoud, "The Biography" about the artist Dr. Taher Abdel Azim, and "Queen of Tunis" about the foreign doctor who settled in Fayoum. The films also tackled issues of marginalized groups with titles like "The Guard" and "The Walker," as well as films on production and entrepreneurship such as "Livelihood after Fire," and students' interests in art and music like the film "Raw."

 

The Department of Public Relations and Advertising at the Faculty of Mass Communication, October University for Modern Sciences and Arts (MSA), hosted the graduation project presentations for fourth-year students under the patronage and attendance of Prof. Dr. Amani Fahmy, Dean of the Faculty. The event was organised under the supervision of Dr. Hayat Badr, Dr. Rania Shaaban, Dr. Dina Younis, Dr. Mounia Mohsen, and assistant lecturers Mr. Islam Nasser, Ms. Sally Saeed, Ms. Mariam Salim, Ms. Nada Bahgat, and teaching assistant Ms. Rana Rashad.

 

The presented projects were distinguished by addressing a wide range of important social issues in alignment with the Sustainable Development Goals and Egypt's Vision 2030. Topics covered included: attention to handicrafts, women's empowerment in society, promotion of domestic tourism, integration of people with special needs into Egyptian society, and attention to Egyptian identity. Additionally, there were awareness campaigns on childhood obesity, musical culture from cultural, therapeutic, and educational perspectives, healthy lifestyle, Alzheimer's, the father's role in child development, and applications of artificial intelligence in education.

 

Wednesday, 05 June 2024 11:35

Open the Mic Event

Unleashing the extraordinary talents of our students, one mic at a time.

 

The Advertising and Public Relations Department at the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA), in collaboration with the Cultural Department, hosted an incredible event called "Open the Mic." This event also featured the "Musicology" Graduation Project, which aimed to raise awareness about music education, therapy, and cultural significance under the supervision of Dr. Hayat Badr and Al. Sally Saeed.

 

The event showcased students' talents in music, singing, instrument playing, and stand-up comedy. The audience was amazed by their incredible skills and creativity, highlighting the exceptional talent on our campus.

In a heartfelt ceremony, the Student Affairs Department at the Faculty of Mass Communication celebrated students who have achieved a GPA of 3.8 and above, marking them as the faculty’s top achievers.

 

Prof. Amany Fahmy, Dean of the Faculty, recognized the hard work and dedication of these outstanding individuals. She also honored each achiever with awards and certificates of excellence.

 

The event was further enriched by motivational speeches from various faculty members, including the Vice Dean and the Director of Student Affairs, who shared insights and personal anecdotes. They highlighted the importance of continuous learning and resilience in both personal and professional growth.

 

 

Parents, who shared these beautiful moments with their children, expressed immense pride and joy in witnessing the academic achievements within the nurturing environment of MSA University.

Our Students from the Faculty of Mass Communication at October University for Modern Science and Arts (MSA University) just leveled up their news anchoring game!

 

Joined by the news anchor, Hassan Fouda from Al Ghad TV, they dove into the world of news presentation for 4 intensive days.

 

From mastering the art of delivery to understanding Arabic grammar nuances and the subtle differences in questioning for reporters, experts, and officials, they're now ready to rock the newsroom.

 

Wednesday, 22 May 2024 14:44

Celebrating Innovation

Celebrating Innovation: The Students' Creativity Festival at the Faculty of Mass Communication

 

On Monday, May 20, 2024, the Public Relations and Advertising Department proudly hosted the first-ever Students' Creativity Festival at the Faculty of Mass Communication. This vibrant event was designed to honor the exceptional talents of students across all department courses and to express heartfelt gratitude to the professors and teaching assistants who guided these brilliant minds.

 

A field trip to New Egypt Hospital for Mental Health and Addiction Treatment (Airport Hospital), Tuesday 23 April 2024, was organized for 40 students of Drug Abuse course (PHO402- fourth year) at Faculty of Pharmacy, MSA University under the supervision of Prof. Noha Nassar; head of Pharmacology department and Dr. Maha Shouman; lecturer of pharmacology.

 

Thursday, 16 May 2024 10:49

Harmony of Mind

The Mass Communication Faculty's Advertising and Public Relations Department recently organized an enlightening session titled "Harmony of Mind," focusing on the profound impact of music on therapy and emotional intelligence. The event showcased the innovative projects of two exceptional teams: Musicology and Healthy Lifestyle under supervision Dr. Hayat Badr & AL. Sally Saeed.

 

Featured in this collaborative session were two esteemed guest speakers. Dr. Mohamed el Shafie, CEO and Founder of Proactive Development Solution, shared insights into emotional intelligence while Dr. Ghada Abdel Rahim, Assistant Professor of Educational Psychology at Cairo University, offered her expertise. Finally, Ms. Aya Sherif, Teaching Assistant at the Department of Music Theory and Composing demonstrated the importance of music by playing the piano during the event.

 

 

Thursday, 16 May 2024 10:20

Graduation project "San'et Set" campaign

Zeynab Hassan, Shahd AbdelMageed, Mariam Taha, and Shams Tarek, students at the Faculty of Mass Communication, organized an event to promote their graduation project "San'et Set" campaign, which aims to showcase and highlight the craftsmanship and artistry of Egyptian women in various fields such as knitting, traditional decorations, skincare, and traditional clothing tailoring.

 

The campaign included different areas in Egypt, including Cairo, Fayoum, Sinai, Siwa, and Aswan, where unique handicrafts and the talented women behind them were showcased under the supervision of Dr. Rania Shaaban and Ms. Rana Rashad.

 

Our students had an Inspiring Journey into Journalism!

 

Monday, 29 April 2024 12:51

"Tohafna" campaign

Last Wednesday, on April 24, 2024, the "Tohafna" team at October University for Modern Sciences and Arts (MSA University) embarked on an exciting journey to the National Museum of Egyptian Civilization, igniting a passion for history and culture among Egyptian youth. With the aim of revitalizing interest in historical museums, twenty-seven enthusiastic students joined us for an unforgettable experience.

 

Exploring the museum's captivating exhibitions, our students delved into the wonders of ancient Egyptian civilization, immersing themselves in the stories told by artifacts and relics from our rich past. Led by Dr. Rania Shaaban and T.A. Rana Rashad, our adventure was both enlightening and entertaining, showcasing the beauty and depth of our Egyptian identity.

The Faculty of Mass Communication's Annual Mother's Day Celebration.

 

Today, the Faculty of Mass Communication hosted its highly anticipated annual Mother's Day celebration, a heartfelt event that honored the incredible mothers within our community.

 

The Faculty of Mass Communication organised the "DESIGN HUB" exhibition, which witnessed a distinguished presentation of its students' creations in the courses "Electronic Publishing MCOM102," "Principles of Design MCOM104," and "MCOM226 Advertising Workshop." Under the patronage of Dr. Amani Fahmy, Dean of the Faculty.

 

Congratulations Dr. Sherine El Adawy and Dr. Ayedi Ali Gomaa! Members of the Faculty of Mass Communication were honoured by the Faculty of Dar Al-Uloom for their fruitful scientific and literary careers on Graduation Day, commemorating the 150th anniversary of the faculty's establishment.

 

Our heartfelt wishes for continued success and excellence to all esteemed staff members at the university.

 

Dr. Noha Samir - a faculty member at the Faculty of Mass Communication, has achieved first place for the best research on "Empowering Midlife Women Health Communication and Societal Acceptance for Positive Change." Additionally, Ms. Rana Essam - a graduate of the faculty and currently a teaching assistant, has secured second place in the documentary films category with her graduation project "Hayah" in a competition organized by the Media Committee of the National Council for Women under the supervision of Dr. Maya Morsi - the President of the National Council for Women.

 

Wednesday, 21 February 2024 10:19

The National Council for Women

 

The Media Committee of the National Council for Women invited students from the Faculty of Mass Communication at MSA University to participate in a workshop specifically focused on analyzing the content of women's images in the media. A distinguished group of female students was selected to represent the faculty at the Council's headquarters. Through this workshop, they were trained on how to comprehensively analyze media content, especially regarding the portrayal of women in programs, dramas, advertisements, and journalism. This initiative aims to enhance awareness of the importance of fair and balanced gender representation in the media and to promote positive and constructive interaction between students and the local media community.

 

 

Mass Communication Students excelled in the eighth edition of the Shorouk Academy Festival for Media Students Creativity

 

Wednesday, 14 February 2024 09:23

Stand By Artificial Intelligence

Presenting strategies and efforts of MSA University and the Faculty of Mass Communication in the field of teaching and implementing artificial intelligence technology in the curriculum, as well as the role of the students' graduation projects in raising awareness about the importance of artificial intelligence in the media field!!!

 

Monday, 12 February 2024 13:01

"Be an Ambassador" initiative

AL. May Magdy, AL. Monda Magdy, and AL. Sally Saeed, the assistant lecturers in the departments of Radio and Television, and Public Relations and Advertising at the Faculty of Mass Communication, have completed and participated as representatives of the faculty and the university in the "Be an Ambassador" initiative.

 

The initiative aims to build national capacities in the field of sustainable development, under the auspices of Dr. Hala El-Saeed, Minister of Planning and Economic Development, by providing a series of training courses for various sectors and segments of society, in collaboration with various relevant entities. The goal is to graduate young ambassadors capable of spreading awareness about the Sustainable Development Goals and contributing to the achievement of Egypt's Vision 2030.

Thursday, 08 February 2024 14:35

TV Presenting and Production training

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA University) featured a training under the title of 'TV Presenting and Production' within the fruitful collaboration with the Media Graduates Association Training Center.

 

This training served as a gateway to a world of opportunities and limitless potential for our students as it was under the expert guidance of renowned broadcaster Heba Jalal.

The Faculty of Mass Communication, Broadcasting Department hosted graduation project presentations under the patronage of Dr. Amani Fahmy, Dean of the faculty. Outstanding film ideas to be produced in the upcoming semester were showcased, along with presentations of films previously executed by fourth-year students.

 

Students presented film ideas addressing the Sustainable Development Goals of the United Nations and aligning with Egypt's Vision 2030. Distinguished experts attended, including Ms. Hanan Radi, Documentary Filmmaker, Mr. Zain Al-Abideen Khairy Shelby, Film Critic, Editor-in-chief of Cairo Magazine and Member of Judging Committees for numerous film festivals. Also in attendance were Dr. Reham Sami, Acting Chair of the Radio and Television Department, and Dr. Yasmin Ahmed.

The Faculty of Mass Communication hosted the Department of Public Relations and Advertising's presentations of outstanding graduation projects for fourth-year students. The event was held under the patronage of Prof.Dr. Amani Fahmy, Dean of the Faculty.

 

Students presented innovative campaigns addressing the Sustainable Development Goals of the United Nations and aligning with Egypt's Vision 2030. These presentations come within the framework of continuous efforts to encourage creativity and innovation in the field of public relations and advertising.

Tuesday, 23 January 2024 14:34

Hero from Our Nation Competition Winner

Under the patronage of Her Excellency, Dr. Nevine El-Qabbaj, the Ministry of Social Solidarity has announced the launch of the "Hero from Our Nation" competition as part of the celebrations for the October Victory. The competition includes three main categories: October War Films, Developmental Films, and Non-Governmental Organizations Films.

 

In a delightful surprise, Mirna Hossam, a Faculty of Mass Communication graduate, won first place in the Developmental Films category with her film "Soad's Smile."

A total of 55 films were selected for the October War Films competition, and over 100 films for the Developmental Films competition. The judging panel comprised seasoned writers and critics, including the writer and screenwriter Atef Beshai, the art critic Magda Maurice, Thanaa Hashem, a professor at the Cinema Institute, and the journalist Fatma Shaarawy. Together, they played a crucial role in selecting outstanding works and awarding prizes to exceptional talents.

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA University) offered its esteemed staff members an opportunity to attend a two-day hands-on workshop given by Professor Hesham Mesbah, from the Communication Department at Rollins College, on quantitative research coupled with an in-depth exploration of the SPSS statistical package.

 

This invaluable session equipped the Faculty's staff members with the essential skills and knowledge crucial for the academic and professional growth.

Monday, 25 December 2023 11:14

Congratulations to Dr. Amira

Dr. Amira Abdel-Moneim, a professor at the Faculty of Mass Communication, has obtained her doctoral degree from Cairo University in December 2023 with first-class honors in the Department of Radio and Television. Her dissertation is titled "Television Reporters' Perceptions of Influencing Factors on News Content and its Relationship with Coverage Decisions." Additionally, she has received a recommendation for academic exchange with other universities.

 

Congratulations, Dr. Amira! Our heartfelt wishes for continued success and excellence to all the faculty members at the university.

Wednesday, 20 December 2023 13:30

International Day of the Arabic Language

On the occasion of the International Day of the Arabic Language, the Cultural Salon at the Faculty of Mass Communication organized a panel discussion featuring Counselor Baha Al-Mari, discussing the role of the Arabic language in the corridors of justice, and its manifestations in arguments and judgments. The seminar witnessed notable attendance from both students and staff members.

 

Counselor Baha Al-Mari was honoured for his valuable contribution to enriching the session with his insights.

Wednesday, 20 December 2023 13:19

Annual Student Affairs Department Meeting

As an annual tradition, the Student Affairs Department at the Faculty of Mass Communication organized a meeting for students who are choosing their majors. The meeting was attended by Dr. Maha Al-Tarabishi, the Faculty's Vice Dean for Education and Student Affairs, and Dr. Yasmin Ahmed, Director of the Student Affairs Department. Also present were Dr. Hala Al-Zahed, responsible for the Journalism Program, Dr. Noha Samir, responsible for the Radio and Television Program, and Dr. Nisreen Nader, representing the Public Relations and Advertising Program. Additionally, distinguished graduates from the three departments attended the meeting.

Breaking New Grounds in Media Education: Unveiling Our Advanced Mass Communication Studios!

 

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA University) marked a significant milestone in our commitment to media education excellence as our advanced Mass Communication Studios were inaugurated in a grand ceremony and a dazzling celebration.

 

The 9th Scientific Conference of the Faculty of Mass Communication on "Digital Media and Social Inclusion" was hosted by MSA University. The conference took place on November 25-26, 2023, with the first day featuring an official opening attended by prominent speakers, including Her Excellency Dr. Nevine El-Qabbag, the Minister of Social Solidarity, and several experts in the field.

 

Panel discussions followed, addressing the current state of media education and social Inclusion with the participation of various experts. Recommendations on these issues were also presented. The day included a workshop aimed at training participants, including students, on "Personal Marketing."

 

 

Dr. Ayedi Ali Gomaa, a professor at the Faculty of Mass Communication, has been selected for his book "The Hero's Journey in the Tale of Al-Aqeeli and Al-Yazia" in the shortlist of the Gold Narrative Competition 2023 as one of the top three literary works out of 983 submissions from 21 countries in this major international competition.

 

Congratulations, Dr. Ayedi! Our heartfelt wishes for continued success and distinction to all the esteemed faculty members at the university.

 

Thursday, 02 November 2023 14:46

Conclusion of the Advertising Workshop 101

Mass Communication Students Gain Valuable Insights at "Advertising Workshop 101"

 

The Faculty of Mass Communication witnessed an extraordinary event as approximately 150 eager students embarked on a journey into the world of advertising at the "Advertising Workshop 101." This remarkable occasion took place inside the University premises. The innovative Global Digital Service Agency, marking the first time in our university's history that students have been offered real-world advertising training on campus.

 

Students from the Faculty of Mass Communication have earned 7 awards in the Media Innovation Competition organized by the Media and Digital Transformation Foundation.

 

Congratulations to Dr. Noha Samir, Dr. Hala Galal, and Dr. Rania Shaaban for their outstanding achievements and awards.

 

The competition featured the participation of 496 projects from 98 universities and colleges in Africa and the Arab world.

 

 

Students from the Faculty of Mass Communication have earned 7 awards in the Media Innovation Competition organized by the Media and Digital Transformation Foundation.

 

The competition featured the participation of 496 projects from 98 universities and colleges in Africa and the Arab world.

 

Monday, 02 October 2023 19:45

October on the Egyptian Screen

Fifty years since the anniversary of the victory of our heroes in the October War,,,

 

Coinciding with the golden jubilee celebrations of the glorious October victories, the Faculty of Mass Communication at MSA University concluded today a discussion session entitled “October on the Egyptian Screen”, as part of the college’s celebration of its students’ graduation projects under the title “Fifty Splendid Years”, which aims to shed light on artistic production. And cultural, with the presence and participation of a number of Egyptian and Arab media and art icons.

 

A new beginning is like a blank book and our Mass Communication Students are the authors

 

We hope you had a great first blank page on your orientation day and that you made the most of your time today.

 

Glad to see you among us!

Celebrating Excellence in the Faculty of Mass Communication

 

MSA University and the Faculty of Mass Communication proudly and happily celebrate the enormous achievement as the journal titled "Journal of Media and Interdisciplinary Studies: Issue 4 " has achieved the highest rank (7) in the evaluation conducted by the Supreme Council of Egyptian Universities among other university journals which were evaluated.

 

Congratulations to the Faculty of Mass Communication for this outstanding performance and exerted effort.

Today marked a significant collaborative agreement between Dar Al-Monazama, an organization specializing in the advancement of scientific information databases, and the Faculty of Mass Communication at MSA University.

 

Dar Al-Monazama operates as a leading institution in the realm of database development, with a specialized focus on the creation and refinement of intricate, domain-specific information repositories spanning various scientific domains. Additionally, it plays a pivotal role in the meticulous documentation of research findings from Arab scientific journals.

 

Under the patronage of His Excellency Prof. Dr. Ashraf Sobhi, Minister of Youth and Sports, the Ministry of Youth and Sports, through the Central Administration for Civil Education and under the backing of the General Administration for Rehabilitation of Youth Cadres and the General Administration of the Information Office, organized the launch ceremony of the “Al-Ahed” competition.

 

This competition comes in implementation of the recommendations of the activities of the Youth Media Leaders Forum, with the aim of linking youth with the stories of the heroes of the homeland from the armed forces, and increasing belonging to the homeland by highlighting the stories of these heroes and the injured.

 

As part of the strategy of October University for Modern Sciences and Arts (MSA University) for digital transformation and artificial intelligence, the Faculty of Mass Communication hosted the journalist Mr. Khaled Ammar, the founder of the Virtual Media Project and consultant to the International Journalists Network in Washington.

 

Mr. Khales Ammar gave a seminar titled ‘Metaverse: A New Era in Journalism’, and it marks as the second event in an informative series titled "Metaverse: A New Era in Mass Media." This seminar covered topics related to the use of artificial intelligence in newsrooms, blockchain, NFTs, and the utilization of Metaverse technology in the film and cinema industry. Moreover, it was divided into two sections. The first section included theoretical explanations and video presentations of virtual studios while the second section focused on practical aspects, where several faculty members and assistants experienced the use of virtual reality glasses.

 

Graduation projects of the Faculty of Mass Communication, MSA University, discuss sustainable development goals, the use of artificial intelligence, and Egypt's vision for 2030.

 

The Advertising and PR department celebrated the graduation projects of its students in the Grad 1 course. The students presented their innovative campaigns that achieve sustainable development goals. The projects included designing the first innovative platform in the Middle East for media and creative solutions, promoting green cosmetic products that protect against cancer, a campaign on stuttering and speech disorders, a campaign to rebrand the Egyptian Opera House as a gateway to inclusive arts for people with disabilities, and finally, a health campaign about the importance of using sunscreen for a healthy life.

 

On Saturday, May 27, 2023, the Department of Radio and Television at the College of Mass Communication held a presentation to discuss ideas for graduation projects submitted by Grad 1 students. These ideas are represented in 15 different ideas, each of which is related to one or more goals of sustainable development.

 

Among these ideas is the idea of a documentary film dealing with the art of caricature in Egypt and the uses of artificial intelligence in this art currently, as well as the idea of a documentary film about media education and how social media can be deceiving to its audience, as well as the idea of a documentary film about the scenes of the boxing game and how the player prepares in this game for tournaments, and a feature film A short story about the idea of time travel between the past and the present, which falls under the category of science fiction.

 

The achievements of the academic staff and leaders of MSA University continue in major local and international scientific forums and conferences.

 

Honoring Prof. Dr. Amani Fahmy - Dean of the Faculty of Mass Communication at MSA University at the eleventh Al-Ahram Canadian University conference under the title Media and Sustainability Support, where she chaired a discussion session entitled "Sustainability and Diversity in Media Coverage", and the role and importance of media in promoting sustainability and diversity was reviewed.

 

In addition, Ms. Sally Said - Assistant Lecturer at the Department of Public Relations and Advertising presented research on the role of social networking sites in spreading sustainable environmental awareness among university youth in Egypt, as part of a discussion session entitled "Media and Environmental Sustainability", and this research reflects the efforts Continuing to enhance environmental awareness and achieve sustainability.

Wednesday, 24 May 2023 14:02

Go Green Initiative

Mass Communication Students at MSA University support the SDGs and provide innovative solutions to the problem of electronic waste through recycling.

 

Four students from the Public Relations and Advertising Department at the Faculty of Mass Communication implemented an awareness campaign as part of their graduation project titled "Cyclotech," which aims to raise awareness about the problem of electronic waste and its negative impact on the environment and human health, including carbon emissions that contribute to climate change when improperly disposing of these old electronics.

 

Wednesday, 17 May 2023 14:30

The Closure of the annual book fair

The Closure of the annual book fair of MSA University titled "Egypt/Malaysia and Indonesia: Dialogue of Civilizations" with active participation from students and the presence of prominent writers, authors, and readers.

 

The book fair concluded with the presence and active participation of notable figures in the exhibition, honouring them for their outstanding cultural efforts and their role in promoting culture and creativity in Egypt. In addition, interviews were conducted with a number of novelists, journalists, and intellectuals, including Hala El-Badry, Mohsen Abdel-Aziz, Adel Saad, and Mohsen El-Ghamry. Each of them spoke about their experiences, the difficulties of disseminating culture, revealing truths, and increasing awareness among students.

 

Effective and distinguished participation of faculty members of the Faculty of Mass Communication at MSA University in major local and international scientific forums,,,

 

Faculty members from the Faculty of Mass Communication, MSA University, participated in the twenty-eighth scientific conference of the Faculty of Mass Communication, Cairo University, entitled "Media Content Industry in the Digital Age: Mechanisms and Challenges", where they presented panel discussions and scientific research in a distinct and unique way, and they showed their great keenness to spread knowledge and benefit from their experiences their media skills.

 

Tuesday, 02 May 2023 15:26

Chedit...Fayoum Egypt's Minor

A unique trip to Fayoum Governorate and its rich heritage with the "Chedit...Fayoum Egypt's Minor" campaign.

 

Students from the Public Relations Department at the Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA presented a part of Fayoum's heritage during a celebration as part of the media campaign to promote the tourist and archaeological areas in Fayoum, under the title "Chedit...Fayoum Egypt's Minor", with the presence of a popular art group that presented amazing performances of Fayoum dances that have never been seen before. In addition to pottery colouring and the presence of the most famous foods in Fayoum.

 

Mothers are the source of comfort, happiness, love, and tenderness. She is the one who gets tired and stays up at night in search of the comfort of her children. Every mother has all the love and appreciation.

 

The Faculty of Mass Communication was able to celebrate Mother’s Day in the fondest way by honoring a large number of employees in light of the celebration of Mother’s Day and International Women’s Day in a ceremony entitled 'A New Step in the Journey of Giving'.

 

MSA University, Faculty of Mass Communication students, are the talk and the highlight of El-Fayoum Governorate!

 

As a part of "Chedit" graduation project, the students Sama Imam, Eddie Bahaa, and Mariam Ahmed, 4th-level students of the Faculty of Mass Communication, aim to raise awareness and encourage tourism in the unknown areas at Al-Fayoum.

 

Tuesday, 14 March 2023 11:43

Metaverse: A New Era for Mass Media

Within the framework of adopting the University of October for Modern Sciences and Arts (MSA University) for the Egyptian state's policies in the field of digital transformation and the use of artificial intelligence technologies as a strategic goal within the state's plan for sustainable development and Egypt's vision 2030,

 

The Faculty of Mass Communication at MSA University held a new symposium for its series of awareness seminars in this field, entitled Metaverse: A New Era for Mass Media. The symposium hosted two of the most prominent experts they are Dr. Ahmed Bahaa, Regional Director of Microsoft and Advisor to Prof. Dr. Nawal El-Degwi, Chairman of the Board of Trustees for Digital Transformation and Artificial Intelligence, who presented at length the nature of Metaverse technology, its development and its multiple uses currently in medicine, engineering and other fields.

 

Monday, 27 February 2023 17:40

The Arab Media Youth Leaders Forum

Effective participation of the Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA in the Arab Media Youth Leaders Forum,,,

 

The Faculty of Mass Communication participated in the activities of the Arab Media Youth Leaders Forum, which was inaugurated by Dr. Ashraf Sobhi - Minister of Youth and Sports and Head of the Executive Office of the Arab Ministers of Youth and Sports. Professor / Hisham Abdullah - Teaching Assistant in the Department of Radio and Television and the student / Nadine Amr - a student in the second year of the Radio Department attended as representatives of the faculty, and also Assistant Lecturer / Salma Ali participated in presenting the second session which is entitled "Media, Confronting Global Crises, and Encouraging Joint Projects."

 

Monday, 27 February 2023 10:54

How to work to improve performance

The Student Affairs Department held a meeting with a number of students with low cumulative GPAs, in order to convey the experience of the Student Affairs Department and the academic committee responsible for these students on how to work to improve their performance in various subjects to raise their cumulative GPAs.

The department also hosted a faculty graduate who went through that stage where he was able to raise his cumulative grade and now works as a production manager in one of the international media production companies. The attendees exchanged their experiences and advice with the students, and the students commented on the committee's speech and expressed the obstacles they face in raising their cumulative GPAs.

The meeting lasted for two hours, during which they discussed all the challenges that students may face and how they can deal with them effectively.

As a part and in continuation of MSA University's plan to develop the skills of all faculty members, the Faculty of Mass Communication organized a hands on training session on "Managing Media Organizations on Social Media Platforms" which aimed to deliver the practical work standards in the social media and the digital marketing field from an academic prespective; through learning various innovative digital marketing tools, content writing and the most important digital marketing strategies.

 

Offered by Media Graduates Society, the training was conducted by Instructor Mr. Ahmed Raafat, Senior Social media specialist at Digisay.

Wednesday, 25 January 2023 11:13

Development and Renovation of MCOM

MSA is always keen to provide students with the finest learning environment equipped with the most advanced devices and software systems,

 

October University for Modern Sciences and Arts - MSA University has taken several steps to develop and renovate the Faculty of Mass Communication, including:

The Advertising and Public Relations Department at the Faculty of Mass Communication finally concluded their Graduation Projects discussion as they tackled the most critical and prominent topics and social problems.

 

25 graduation projects were presented by the students of the department under the auspices of Prof. Dr. Amany Fahmy - Dean of the Faculty. The topics were guided by all seventeen sustainable development goals, Egypt's vision 2030, and the current economic developmental stage of the Egyptian state, as the projects dealt with a wide range of the most influential issues at all levels.

 

Graduation projects of the Department of Public Relations and Advertising at the Faculty of Mass Communication, MSA are the highlight of the official delegation of Al-Fayoum Governorate talk,

 

Dr. Mohamed El-Tony - Deputy Governor, and Mr. Mahmoud Hamed - Technical Office in the governorate praised the graduation projects dedicated to the governorate's advertising campaigns, which were carried out by the students of the faculty, within the framework of implementing the cooperation protocol signed between the two parties.

 

Wednesday, 28 December 2022 23:01

Masscom third Student Art Exhibition

The Faculty of Mass Communication hosted its third Student Art Exhibition attended by her excellency Professor Nawal El Degwy Head of board of trustees, University President Professor Khairy Abdel Hamid along with Dean of the Faculty Professor Amany Fahmy and Hossam Diab, Renowned Egyptian Photojournalist, plus a number of distinguished staff members.

 

Monday, 26 December 2022 21:38

Fe-Sektak

Carpooling has long been touted as a way to save money on fuel, reduce traffic congestion, and promote environmental sustainability.

 

Three students who are Fady Magdy, Youssef Ahmed and Yehia Mohammed from the Faculty of Mass Communication launched a social awareness campaign named “Fe-Sektak” which aims to increase awareness of the use of carpooling in Egypt.

 

Sunday, 25 December 2022 13:26

Training Course for media students

Within the framework of October University for Modern Sciences and Arts (MSA University) in linking the students of the Faculty of Mass Communication to the labor market, and in order to raise the level of performance of our students in the media, Dr. Sherine El-Adawy, Head of the MSA Writers Association and the family leader for a group of first-year students at the faculty, organized a training for reading news bulletin, delivering the news, facing the microphone and the audience, and strengthening the voice and self-control while reading.

 

Sunday, 25 December 2022 11:31

Panorama October field trip

"Nothing ever becomes real till it is experienced" - John Keats

 

The students of the Faculty of Mass Communication, MSA University who are currently having their World History course were able to have a field trip to Panorama October, Mohammed Ali Mosque and Salah Al-Din Al-Ayoubi Citadel in Egypt in order to have an informative tour and to know the history of places.

 

The aim of this field trip was to make them understand the link between what is studied in the theoretical and practical aspects as they related the trip to their curriculum.

 

Tuesday, 20 December 2022 12:32

MSA Graduate Success Story

MSA graduate success story. An exciting new session held today at the Faculty of Mass Communication. Where graduates come as former students and making their mark on their communities and are often leaders in their chosen fields.

Alumni Nihal Gamal class of 2017 PR and Advertising Department. Talked to our students on the marketing industry and how she became the partner and office manager in 361 degrees agency, handling one of the leading accounts "Pfizer”, one of the world's largest pharmaceuticals firms.

 

Wednesday, 14 December 2022 14:07

Maspero Field Trip

MSA Student Training Committee (MSA-STC) in cooperation with the Faculty of Mass Communication organized a field trip to Maspero for the students of the Faculty.
 
Throughout the trip, the students visited the Production Studio, Control rooms, and location Studios. They also got a Broadcasting lecture by Eng.M anal Soliman, Chief Engineer, and after the lecture, they visited the Broadcasting studios as to enhance their ability to connect between the academic studies and actual work.

"What is takes to work in the advertising profession", was the title of the session presented by Mr. Amr Nada, the managing director of Leap Communications Advertising Agency.

 

MSA Student training committee (MSA-STC) have organized a field trip to Egyptair for students of Faculty of Mass Communication and Languages.

 

MSA University in cooperation with Egypt Air have organized a field trip for 15 students with the aim to make the students aware of training programs of Egypt Air Academy.

 

Wednesday, 30 November 2022 11:31

The Media and Youth Empowerment Eighth Session

The eighth session of the scientific conference of the Faculty of Mass Communication at MSA University was held on the 28th and 29th of November, 2022 under the title "Media and Youth Empowerment" in the presence of a group of professors, media professionals, senior statesmen and officials.

 

Wednesday, 16 November 2022 08:53

Mobile Journalism training with Can Be

Within the framework of cooperation between the Faculty of Mass Communication at MSA University and Can Be media company, a "Mobile Journalism" training was conducted for the faculty members. This training was given by the media trainer and Journalist Osama El- Deeb, who is an expert in the mobile journalism field.

 

During the 30 training hours, 12 professional and innovative Mobile feature stories were produced on different personalities. And by the end of the last day, the faculty members received certificates for completing the training course.

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA University) held the Media Youth Forum for the third year in a row under the title "Words Matter", within the framework of His Excellency President Abdel Fattah El-Sisi's keenness on the importance of the role of soft power in creating a society that understands the role of youth in Egypt in achieving the vision Nationality for Egypt 2030. The forum brought together a group of media experts in the academic and practical fields and young media professionals to create an opportunity for exchanging experiences and communication between Faculty youth and the media labor market.

 

Tuesday, 08 November 2022 10:30

Personalities & Strategies Session

Understanding a person's Enneagram type helps us to see why they behave the way they do. Each Enneagram type has a set of core beliefs that will consistently motivate them to take particular actions and guide them to make certain decisions. Behavior that may seem confusing or contradictory can often be explained when we understand a person's Enneagram type.

 

Ms. Esraa Zaki, a certified life coach held a session for basics of ennegram for both students and staff of the Mass Communication Faculty.

Thursday, 27 October 2022 11:39

Climate Leadership Program

Within the framework of the state’s efforts to build capacities towards issues of climate change and sustainable development, and in conjunction with the COP 27 climate summit meeting in Sharm El Sheikh,

 

The Faculty of Mass Communication would like to congratulate the Assistant Lecturer Ms. Mai Magdy Abu El Saud who graduated from the Faculty of Mass Communication at MSA University as she recently completed the "Climate Leadership Program" which is accredited by UNFCCC, and was implemented by the Center of Excellence for Research and Applied Studies on Climate Change and Sustainable Development and the National Research Center.

 

Within the framework of achieving MSA University's strategy of developing students' professional and academic skills and combining advanced media ideology and arts,,,

 

The Faculty of Mass Communication, in cooperation with the MSA Writers Association, held a symposium entitled “The Importance of Academic Media Studies in Content Creation” with the presence and participation of “Aya Saleh”, Director in television and digital journalism and a senior specialist in quality control, and she has participated in many important projects such as Amazon Prime, Sony, Fox, Netflix projects. And the students showed positive interactions towards the symposium.

 

Sunday, 09 October 2022 12:51

MCOM Studios

The Faculty of Mass Communication at MSA University officially announces the launch of the digital platform "MCOM Studios" under the slogan "Dream Big, Never Give Up with a Youthful Spirit".

 

The channel is a window for the students of the Faculty of Mass Communication as it announces the newest updates related to the university, the media arena, and provides them many opportunities to practice media work in order to reduce the gap between the theoretical aspect offered by the theoretical curricula in the Faculty and the practical aspect in the labor market.

 

Within the framework of the strategies of October University for Modern Sciences and Arts (MSA) and the Department of Public Relations and Advertising at the Faculty of Mass Communication to motivate students and honour those who have won local and international awards,,,

 

The Department of Public Relations and Advertising at the Faculty of Mass Communication honoured the students and supervisors of the graduation project “Reviving Our Neighborhoods”, the winner of the local media and digital transformation competition in second place, and who also represented the October University for Modern Sciences and Arts in the celebration of the Ministry of Finance in Al-Fayoum Governorate.

 

Wednesday, 05 October 2022 09:39

A session by Mr. Adrain Dutch

Within the framework of the keenness of the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) to establish quality and international cooperation activities,,,

 

Future Artists and Designers along with Media Practitioners! We are delighted you joined us and we are excited to see your great contributions.

 

A new beginning is like a blank book and you are the author. On your orientation day, we hope you had a great first blank page and that you made the most of your time today. MSA University wants you to know that the whole university community is there to help, sustain, and inspire you.

 

Congratulations on being a part of our family.

 

The Faculty of Mass Communication at the October University of Modern Sciences and Arts (MSA) invited Dr. Jehan Gadou, President of the International Association for Intellectual and Cultural Creativity in France, with the presence and coordination of Dr. Amany Fahmy, Dean of the Faculty, and Dr. Shereen El-Adawy, Professor of the Arabic Language Department and President of the MSA Book to lay the foundations for a future partnership between the association and MSA University to support and encourage the students to innovate and spread the idea of ​​creative culture in different areas.

 

The “Reviving Our Neighborhoods” project was selected from the 5 most powerful youth initiatives at the level of Egyptian private and public universities at the participatory budget launch ceremony on the opening day of the participatory budget training program in Fayoum Governorate, which works to create a space for dialogue and empower various segments of society to participate in public and economic affairs in the country in order to develop their sense of belonging,

 

Students and Staff Members of the Faculty of Mass Communication at MSA University won several prizes for creativity in the Media and Digital Transformation Foundation competition under the supervision of the great journalist, Mr Abdel-Gawad Abu Kab, Chairman of the Foundation Board of Trustees.

 

"Fit in" magazine won the first prize as the best project among the English-language journalism projects at the local competition under the supervision of Dr Hala ElZahed.

 

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA University) would love to announce and celebrate the release of the Journal of Media and Interdisciplinary Studies “JMIS” where the first issue will be released this September 2022.

 

This quarterly journal aims to bring the latest research in the field of Mass Communication. Since this is a diverse field, the scope of the journal will include a broad range of research that function as a forum on matters concerning traditional and digital media studies, Political Media and Economics - Artificial Intelligence - Health and Media - Sports Media - Crisis Management, and other interdisciplinary combinations between media and other disciplines.

 

Distinguished and effective participation of MSA Faculty of Mass Communication students in the Digital Skills Camp 2022 organized by the US Embassy in Cairo,,,

 

Kareem Maher and Carlos Sherif - students of the Broadcasting Department participated in the Digital Skills Camp 2022, and the student's project Karim Maher won second place among the best final projects submitted by the participants.

 

Thursday, 11 August 2022 09:56

Technology Acceptance Models Session

The Faculty of Mass Communication MSA University welcomed Professor Hesham Mesbah, Chair of the Communication Department at Rollins College Florida, and current president of the Arab- US Association of Communication Educators.

 

The session titled "Technology Acceptance Models: Application in Structural Equational Modeling" started off by explaining the structural equational model (SEM) and the statistical techniques used to measure and analyze the relationships of observed and latent variables and the different applications that can be used to facilitate the statistical analysis of quantitative research.

 

 

Tuesday, 09 August 2022 13:42

Be an Ambassador

October University for Modern Sciences and Arts (MSA University) and the Faculty of Mass Communication would like to extend their sincere congratulations to Ms. Mai Magdy, Assistant Lecturer in the Broadcasting Department, Ms. Monda Magdy, Assistant Lecturer in the Advertising and PR Department, and Ms. Sally Saeed, Assistant Lecturer in the Advertising and PR Department, for their honorable representation of the Faculty of Mass Communication and the university by passing the professional level of the "Be an Ambassador" initiative launched by the Ministry of Planning and Economic Development and the National Institute for Governance and Sustainable Development.

 

This initiative aims to build national capacities in the field of sustainable development through a series of training courses for various sectors and groups of people in cooperation with various stakeholders. Additionally, The goal of the initiative is to graduate young ambassadors in the field of sustainable development who are able to spread awareness and culture of sustainable development goals that contribute to achieving the goals of sustainable development and Egypt's Vision 2030.

 

The Advertising and Public Relations Department of the Mass Communication Faculty was thrilled to host both graduation projects one and two. Held between the 23rd of June till the 5th of July, for the 2021/2022 academic year under the auspices of Professor Amany Fahmy, Dean of the Faculty of Mass Communication.

 

Almost 35 projects presenting a variety of topics and issues that reflect the youths creative thoughts,stemming from Egypt's 2030 Vision and the Sustainable Development Goals were displayed. The projects tackled a vast array of worldwide most trending issues such as utilizing clean energy sources to generate electricity and purify water in the deprived rural areas, raising awareness about the importance of green loans and green bonds for a sustainable future and raising college students' awareness on the importance of abiding by the SDGs through simple doable steps, rebranding declining Egyptian brands and reviving Egyptian industries,mental health issues, gender equality, children health, environmental sustainability , bridging the generation gap, parental control, ADHD, and Re-branding Egypt. 

The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) conducted its Journalism Graduation Project discussion, under the supervision of Dr. Hala El Zahed, the Journalism Program Leader.

 

The project represented a magazine (paper & online publication) called "The Expressionist" which tackled popular Egyptian culture, museums, and entertainment news in line with UN Sustainable Development Goals.

Presented by both students Nour Saad and Shaza Khairy, the project was judged by external and internal panelists, Ms. Heba Helmy, editor-in-chief of Egypt Independent, and Professor Maha El Tarabishi, Vice Dean of the Faculty of Mass Communication.

 

The Broadcasting Department Faculty of Mass Communication Graduation projects.

 

The Faculty of Mass Communication witnessed the screening of the documentary films for the 2021/2022 academic year under the auspices of Professor Amany Fahmy, the Dean of the Mass Communication Faculty.

 

Almost 81 graduation films were on display all of which tackled various ideas, topics, and issues that expressed young people’s thoughts and visions for the future. Presenting a variety of documentaries in light of the national interest of the Sustainable Development Goals where each project discussed a variety of cultural heritage, social balance, and environmental sustainability.

MSA University and the Faculty of Mass Communication Dean, Professor Amany Fahmy, would love to congratulate both Farida El Shazly and Adam Ghoniem, senior students of the Faculty of Mass Communication, PR & Advertising department for winning second best Advertising Campaign Idea in Egy-Asteroid Initiative Competition with their campaign “Your Space ... Your place”.

It is with great honour Professor Amany Fahmy Dean of the Faculty of Mass Communication, proudly announces the signing of a new protocol between the faculty of Mass Communication and Leap Communications agency. 
 
The faculty of Mass Communication proudly welcomed Mr.Amr Nada, the managing partner, to sign this agreement, stating that the agency will  prioritise MSA students for available internships and job opportunities in the field of PR & Advertising. 
 
Mr. Amr  Expressed his admiration to MSA graduates that had the opportunity to work with him in the past, mentioning how distinct they are among other graduates.

The Faculty of Mass Communication hosts for the second round the Student Art Exhibition for MCOM202 Photo journalism students.

 

The Exhibition was conducted in the entryway of the faculty and was launched through cutting the opening ribbon by University President Professor Khairy Abdel Hamid and Dean of the Faculty of Mass Communication Professor Amany Fahmy who was very fond of the magnificent art work presented by the students.

 

Tuesday, 07 June 2022 10:46

Zero Waste Awareness Day - MCOM

MSA University witnessed for two consecutive days the "Zero Waste" through this event MSA University installed segregation bins all around campus, an initiative made and organized by two very promising Assistant Lecturers Mrs. Mai Magdy and Ms. Monda Magdy from the Faculty of Mass Communication, Making it one of the first eco-friendly faculties on campus.

 

Three graduation projects of the PR and Advertising department were presented, under the supervision of Dr. Iman Zahra and Assistant Lecturer Ms. Lama Atef. These projects: "The sustainers, "Green Finance" and "Developed Villages" all tackled sustainability as part of Egypt Vision 2030 as an ambitious national agenda in line with the United Nations Sustainable Development Goals. The first day witnessed many giveaways intended to raise awareness and initiating behavior towards eco-friendly environmental efforts as promoted by the Egyptian vision 2030.

 

Monday, 06 June 2022 12:05

World Environment Day

Believing in the slogan of the first United Nations Conference regarding the Environment “We only have one land” and with the presence and participation of a constellation of experts and specialists to raise various environmental issues,,,

 

October University for Modern Sciences and Arts (MSA) held an event entitled “Egypt and the Race for Climate Change to Zero and resiliance” (the green road to COP 27 conference), headed by Dr. Nawal El-Degwi and with the participation of the national company Egypt Air, and in the presence of a group of experts and specialists.

 

MCOM Students with their Astonishing Campaigns for Graduation Projects!!!

 

“DAWI” whose main objective is to let you heal your life with expressive arts. The campaign discusses mental health, trauma and its healing through art therapy.