The projects were discussed under the supervision of Dr. Hassan Marei and Ms. Monda Magdy. The department was honoured to have a distinguished judging committee, including Ms. Nada Moussa, a university graduate and the CEO of BeFit Agency, and Dr. Abeer Salem, a faculty member in the department, and the coordinator of the British partnership with Bedfordshire University.
The department, along with their students, their families, and the faculty members of the department and the faculty, held the presentation of the graduation projects of their students in Grad 2. The discussions lasted for four consecutive days and were supervised by a distinguished group of faculty members, including Dr. Iman Zahra, the department head, Dr. Rania Shaban, the coordinator of the Advertising and Public Relations program, and Dr. Hayat Badr, a lecturer in the department. They collaborated with the assistant faculty members: Ms. Sally Said, Ms. Lama Atef, and Ms. Rana Rashad.
The graduation projects of the Spring 2023 semester distinguished themselves by following the state's direction and Egypt's strategic plan for 2030. They focused on topics related to the development of internal Egyptian tourist regions in Dahab, Fayoum, Siwa, and Canal cities, raising awareness about healthy lifestyles, including reconnecting with nature, camping, time management, sustainable consumption, sustainable fashion, electronic waste recycling, mental health, and warning against the dangers of toxic relationships, drugs, and sports fanaticism.
The graduation projects utilized modern technology to achieve their goals, such as using online platforms, launching smartphone applications and fully relying on artificial intelligence using virtual reality and augmented reality techniques to launch integrated tourism campaigns. The projects also formed strategic partnerships with influential government entities, including El-Fayoum Governorate, and Suez Governorate. They also received cooperation from private companies and foundations to provide job opportunities for students, including AEOTI for Training and E-Tourism and Alfa Construction Company.
The department had the privilege of hosting influential marketing experts in the Egyptian market as judges for the projects. The esteemed judging committees praised the exceptional level of the students in planning and executing comprehensive campaigns, which evolve year after year. The judging panel on the first day consisted of Mr. Amr Nada, the CEO of Leap Communications Agency, Mr. Osman Badran, the CEO of Brand Bees Agency, and Dr. Dina El Hawary, the Innovation Director at TBWA Agency. The judging panel on the second day included Mr. Ashraf Said, the Innovation Director at Media Hub, Ms. Reem Badawi, the Innovation Director at Isobar Agency, and Mr. Tamer Soliman, the CEO of Tiye Academy. On the third day, the judging panel included Dr. Fouada El-Bakry, an advertising professor at Helwan University, and Ms. Reham Fouad, the CEO of Denary Communications Agency. The fourth day witnessed the participation of Dr. Enas Abdelhamid, the Dean of the Faculty of Media at Al-Ahram Canadian University, and Mr. Amr Naeem, the Marketing Sector Director at Shark and Shrimp.
Over six days, students from Broadcasting Department presented their graduation projects for the year 2023, which consisted of 80 outstanding documentary and dramatic films. These student projects are among the largest productions among mass communication faculties in Egyptian universities and were supervised by a team of distinguished professors: Dr. Noha Samir, Dr. Hala Galal, Dr. Dina Magdy, Dr. Reham Salah, with the assistance of Mr. Loay Fahmy, Ms. Donia Essam, Ms. Salma Ali, and Mr. Hisham Abdullah.
In addition, ideas for new graduation projects were discussed, including 15 diverse ideas related to sustainable development goals. These ideas included a documentary film exploring the art of caricature in Egypt and the uses of artificial intelligence, a documentary film about media education and the role of social media, a documentary film about the behind-the-scenes of boxing, and a short narrative film about time travel.
The documentary films provided a rich journey for the viewers and the judging committees, as they explored various topics within and outside Egypt. They focused on the national interest in different aspects of sustainable development and highlighted numerous issues related to human beings and society. Among these issues were the lives of Egyptians abroad, tourism and youth's passion for exploration, stories of heroism during wars, and health awareness. The youth excelled in presenting their unique insights on the meaning of life, understanding time, safety, responsibility, and family relationships through films that had a poetic style and creative depiction of reality, reflecting their awareness, maturity, skills, and desire to make an impact. The judging committees expressed great admiration for this talented and promising young generation graduating from the faculty.
