A distinguished panel of experts attended the presentations to evaluate the projects, including Dr. Hayat Badr, Assistant Professor at the Department of Public Relations and Advertising, Faculty of Mass Communication, Cairo University; Ms. Mariam Majid from FP7 Agency; Dr. Randa Galal Abdel Raouf, Head of the Heritage Preservation Department at the General Court of Giza Governorate; Ms. Asmaa Mohamed Qurani, Tourism Researcher at the General Department for Tourism Promotion, General Court of Fayoum Governorate; Ms. Hind Ahmed Radwan, Member of the Central Administration for the Affairs of the Governor's Office of Fayoum; Ms. Farida Mohamed Agwa and Ms. Yasmine Mamdouh Said from the National Council for Women. Also present from advertising and organising agencies were: Mr. Omar Al-Saraya, Executive Director of WP Agency; Mr. Nader Ibrahim, Executive Director of Oh My Brand Agency; Ms. Jacqueline Murad, Executive Director of PDF Agency under the patronage of the Ministry of Social Solidarity; Mr. Hisham Al-Ansari, Executive Director of Fisheye Agency; Mr. Amr Nada, Executive Director of Leap Agency; Mr. Mohamed Tharwat, Director of Communications and Marketing at The Pros PR Agency; and Dr. Nermeen Alaa, Assistant Professor and Head of the Department of Public Relations and Advertising at the Canadian University in Egypt.
The projects were characterized by focusing on important topics such as improving health through the safe use of steroid hormones, correcting misconceptions about women and promoting equality, enhancing positive communication between parents and children, and developing innovative educational applications using artificial intelligence.
This event highlights the role of the Faculty of Mass Communication at October University for Modern Sciences and Arts in promoting applied education and preparing students to face societal challenges through their graduation projects aimed at achieving sustainable development and Egypt's Vision 2030.