Opening Sessions and Insightful Discussions
The first day of the conference was marked by a distinguished opening session, attended by Prof.Dr Nawal El-Degwy, Chairperson of the Board of Trustees at MSA University, Under the auspices of Prof.Dr Amany Fahmy, Dean of the Faculty of Mass Communication. The session was also attended by Eng. Engy Mansour, Director of Human Resources at MSA, along with a distinguished group of deans, faculty members from mass communication faculties across Egypt, The session was moderated by renowned media personality Mr. Hassan Foda, with insightful contributions from keynote speakers, including: Dr. Mohamed Said Mahfouz, Dr. Hisham Farouk, Prof.Dr Mona El-Hedidi, Prof.Dr Samy Abdel-Aziz, Ms. Nashwa El-Hofy.
Following the opening, a roundtable discussion titled "Challenges of Digital Media for New Generations" was led by Prof.Dr Hassan Emad Makkawy, Professor of Radio and Television and Former Dean of the Faculty of Mass Communication at Cairo University. The roundtable featured an expert panel and covered the evolving role of digital media in shaping the perspectives of younger audiences. This was followed by the first scientific session, "New Generations and Artificial Intelligence," chaired by Prof.Dr Samy El-Sharif, Dean of the Faculty of Mass Communication at MTI University, with Prof.Dr. Ashraf Galal, Dean of the Faculty of Mass Communication at Suez University, acting as the Session commentator, and Dr. Mary Habib, Assistant Professor at MSA University, as the session moderator.
Engaging Scientific Sessions and Award-Winning Research
On Day 2, the conference continued with a series of scientific sessions that delved into the most pressing issues surrounding the new generations' engagement with media. Topics included the relationship between young audiences and social media, media literacy in a digital age, contemporary issues such as the Palestinian cause, and the evolving role of media education in modern society. The sessions also explored the value systems of youth and the impact of emerging technologies on media consumption.
A highlight of Day 2 was the recognition of three outstanding research papers that tackled media challenges faced by the new generations. These research papers were highly praised for their originality and depth, sparking lively discussions among attendees.
Sponsors and Special Thanks
The event was made possible through the support of Next Bank (Platinum Sponsor) and E-xora (Silver Sponsor), whose contributions played a key role in the conference's success. A special thank you was extended to Associate Prof.Dr. Riham Sami, Conference Chair and Vice Dean for Graduate Studies and Research, for her leadership and commitment to the conference’s success.
Shaping the Future of Media
The "New Generations: Media Challenges" conference reaffirmed the role of MSA University’s Faculty of Mass Communication in addressing the critical media issues faced by new generations. The conference provided a unique opportunity for academics, media experts, and students to engage in meaningful discussions about the future of media in the face of rapid technological advancements. As digital media and artificial intelligence continue to influence younger generations, the conference highlighted the importance of understanding and adapting to these changes in the media landscape. With its continued focus on media evolution and the challenges of the digital age, MSA University’s Faculty of Mass Communication remains committed to fostering dialogue and inspiring future media professionals. Through this annual conference, the faculty continues to serve as a vital platform for exchanging ideas and shaping the future of the media industry.