Strategic Communication Program

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  • Wednesday, 14 August 2024 11:01
Mission of the Strategic Communication Program:

The Strategic Communication Program at the Faculty of Mass Communication, October University for Modern Sciences and Arts, in collaboration with a British university, aims to produce exceptional graduates who can keep pace with the rapid developments in public relations, advertising, and digital marketing. By utilizing artificial intelligence technologies across various fields, our graduates will contribute to positive societal change. Through the development of both practical and theoretical skills aligned with the competitive job market, our department fosters entrepreneurship in the field of strategic communication.

Strategic Communication Program - Activities:

 

The Faculty of Mass Communication organized the “DESIGN HUB” exhibition, which witnessed a special presentation of its students' creations in the “Electronic Publishing MCOM102”, “Principles of Design MCOM104” and “MCOM226 Advertising Workshop” courses.

 

 

The Faculty of Mass Communication organized an engaging workshop titled "Recent PR Practices in the Egyptian Market," which offered valuable insights into the dynamic realm of public relations. The event featured presentations by industry experts, including Mr. Nader Ibrahim, CEO of Ooh my Brand agency

 

 

The Faculty of Mass Communication successfully conducted a workshop titled "The IDEAL Way to Launch Your Career in Advertising". This exclusive session catered to students specializing in Public Relations and Advertising. Facilitated by Ms. Dina El Hawary.

 

 

 

 

 

A seminar entitled “The importance of academic media study in content creation” attended and participated by “Aya Saleh”, director of television and digital press and a senior specialist in quality control

 

 

Ms. Esraa Zaki, a certified life coach held a session for basics of enneagram for both students and staff of the Mass Communication Faculty

 

Strategic Communication Program - Outside Trainings:

 

Training students Ziad Amjad, May Ali, and Zainab Mohammed from the Public Relations and Advertising Department at Al-Gioshy Steel Factory. Recruiting Ziad Amjad after the end of his training period.

 

Strategic Communication Program - Students’ achievements:

 

Faculty of Media at MSA University were honored for winning 7 awards in the Media Innovation and Scientific Research Competition organized by the Media and Digital Transformation Foundation. Awards: First place in dramatic films. Second place in documentary films. Third place in documentary films. First place in the Innovation Award in Public Relations and Advertising. First place in scientific research. The celebration was held at Egypt University for Science and Technology. This competition is the largest and most important competition in the Arab world and Africa, which promotes media talents and encourages constructive competition. Distinguished projects were selected with the help of an international jury team that works to develop their abilities by interacting with their colleagues.