Graduation project "San'et Set" campaign

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Graduation project "San'et Set" campaign

Zeynab Hassan, Shahd AbdelMageed, Mariam Taha, and Shams Tarek, students at the Faculty of Mass Communication, organized an event to promote their graduation project "San'et Set" campaign, which aims to showcase and highlight the craftsmanship and artistry of Egyptian women in various fields such as knitting, traditional decorations, skincare, and traditional clothing tailoring.

 

The campaign included different areas in Egypt, including Cairo, Fayoum, Sinai, Siwa, and Aswan, where unique handicrafts and the talented women behind them were showcased under the supervision of Dr. Rania Shaaban and Ms. Rana Rashad.

 

The event also included a bazaar at the university organized by "Ayadi Misr", an initiative marketing women's crafts and traditional heritage under the patronage of Dr. Ahmed El Ansary, the governor of Fayoum. Twelve businesswomen presented their handmade products during the bazaar, including handmade carpets, pottery, ceramic clay, handbags, and other products.

 

The campaign is committed to collaborating with "Ayadi Misr" and "Lebaladna" in empowering women by providing the necessary tools and platforms for financial independence and owning successful businesses, through celebrating and promoting the artistic tradition of Egyptian handicrafts.

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