Where Dr Hayat Badr from the Department of Public Relations and Advertising presented research entitled "The Impact of Digital Storytelling for Brands on Consumer Attitudes: Applying to Green Products" and the researcher / Amira Abdel Moneim - Assistant Lecturer at the Department of Radio and Television presented research entitled "Educators or Digital Content Creators? Using ICT Tools and the Technological Challenge Facing Academic Staff Members in the Digital Media Landscape”.

Prof. Dr Iman Zahra - Head of the Department of Public Relations presented research entitled "Towards a Futuristic Perspective of Introducing AI into Marketing Communication Education in Egypt", and the researcher / Yasmine Osama Abdel Moneim - Assistant Lecturer in the Department of Journalism presented research entitled: "Countering Online Hate Speech: A Qualitative Study of Digital Literacy Training Programs".

This is in addition to the participation of Prof. Dr Amani Fahmy, Dean of the College, in a panel discussion on the reality and future of Arab digital platforms: a critical and forward-looking vision. At the end of the conference, Prof. D Iman Zahra and r Hayat Badr won first and second place as the best two papers. Among the 60 papers presented at the conference.

Congratulations to the faculty members of the Faculty of Mass Communication… with our heartfelt wishes for more success and excellence for the faculty members of MSA University.