MSA University’s “Heritage Manifestations” Fashion Show Shines at the National Museum of Egyptian Civilization
On a historic night at the National Museum of Egyptian Civilization… MSA University’s annual fashion show “Heritage Manifestations” is a resounding success
The National Museum of Egyptian Civilization witnessed an exceptional evening yesterday, blending the allure of history with the innovations of the future. The annual fashion show of October University for Modern Sciences and Arts (MSA), titled “Heritage Manifestations,” was held as part of the “Creativity from Fabric” exhibition.
The event was attended by Dr. Nawal El-Degwy, Chair of the University’s Board of Trustees; Professor Dr. Nader El-Bakl, University President; and Dr. Engy Mansour, Vice Chair of the Board of Trustees.
A distinguished audience of academics, along with a host of textile and fashion experts from Egypt and the Arab world, were also present.
The show received widespread acclaim and overwhelmingly positive feedback from the attendees, who expressed their admiration for the high artistic and technical standards demonstrated by the students of the Fashion Design Department at the Faculty of Arts and Design.
Fashion and textile experts affirmed that this event represents a serious and significant step towards enhancing the added value of Egyptian textiles and presenting national identity in a modern style that competes in global markets. They considered the show an official declaration of the birth of a new and distinctive Egyptian school of fashion.
Official and Academic Praise
In his opening remarks, Prof.Dr. Tarek Saleh, Dean of the Faculty of Arts and Design, expressed his immense pride in the students, emphasizing that the university dedicates all its resources to supporting innovation and academic and practical excellence.
The Faculty also extended its greetings and appreciation.
The academic and production organization received high praise. The Dean expressed his gratitude to Professor Dr. Hadeel Farhat, Dr. Dalia Abu El-Saoud, and the faculty members who supervised the production of the exhibits, as well as Professor Dr. Hoda Madkour, who oversaw the event’s execution.
The university also expressed its appreciation for the generous support of the museum’s administration, led by Professor Dr. El-Tayeb Abbas, all museum departments, the security department, and all partners in this success.
Timeless and Vivid Presentations
The students took the audience on a captivating visual journey, where fabric became a language that spoke of different eras. The models moved between rich cultural traditions, including:
The Pharaonic, Coptic, and Islamic periods, with their spiritual and artistic dimensions.
The depth of Egyptian identity, represented in the fashions of Siwa, Sinai, Assiut, Nubia and Aswan, Upper Egypt, and the Zaghaba heritage.
In addition, the shared Arab identity was showcased through inspiring looks from Palestine with its vibrant Canaanite embroidery, as well as Morocco, Tunisia, and Yemen.
Expert Testimonials: Towards Egyptian Leadership in the World of Fashion
The textile and fashion experts participating in the event agreed that the designs presented were not merely imitations of heritage, but rather intelligent and innovative reinterpretations that serve the national industry. They pointed out that the students’ ability to combine authentic Egyptian materials with modern embroidery and cuts is the ideal path to transforming the spinning and weaving sector in Egypt from a mere raw material industry into a high-value-added fashion industry with international competitiveness.
The event concluded amidst a festive atmosphere and commemorative photos that brought together the creative students with their professors, public figures and experts, promising to continue this journey that proves day after day that Egyptian heritage does not die, but is always renewed by the hands of the future generation.
