Prof. Dr. Samir Hussein

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Prof. Dr. Samir Hussein

Samir Hussein (PhD), Head of the Quality Unit & Head of the Advertising and PR Department, Office: A106, Email:This email address is being protected from spambots. You need JavaScript enabled to view it.

 

B.A., Faculty of Arts (Journalism), Cairo University

M.A., Faculty of Arts (Journalism), Cairo University

Ph.D., Faculty of Arts (Journalism), Cairo University

 

Professor Dr. Hussein has been working at MSA since 2015. His experience in the academic sector surpasses 40 years. Professor Dr. Hussein has founded the Department of mass communication in several Arab countries, such as King Abdel Aziz El-Saud in Jeddah and The Kuwait University in Kuwait. He was the Dean of faculty of mass communication at Cairo university from 1981 to 1984.

Professor Dr. Hussein’ s doctoral dissertation tackled the role of advertising in Egyptian press.  Professor Dr. Hussein wrote more than 15 books and 30 research papers on research methodology and the advancement of artistic, psychological, and financial aspects in the advertising agency.

Professor Dr. Hussein has also supervised more than 80 PhD and MA dissertations in Egypt and across the Arab World. His research interests cover a range of topics including the evolution of advertising in Egyptian society, methodology in communication research, and the media role in social development.

Professor Dr. Hussein’s mission is to advance the methods used in teaching mass communication courses and to guarantee that the pedagogy applied at MSA is competitive by international standards. Currently, he is working with other colleagues to create a scientific journal for communication and to establish post-graduate studies in communication at MSA.