Rania Shaaban (PhD), Advertising and PR Unit Coordinator, Office: A223, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
B.A., Business Administration, The American University in Cairo
M.B.A., Marketing, The Arab Academy for Science and Technology
D.B.A., Attending two years, Maastricht School of Management
Ph.D., Marketing and advertising, The American University of Leaders
Dr. Rania Shaaban first worked in Unilever being responsible for a marketing campaign for one of its soaps in the Egyptian market in 2002. Then she joined MSA University. Her interests include: Advertising, Consumer Behavior, IMC, Branding, Social Marketing.
Dr. Shaaban is an expert in NTA for presidential leadership program on free-lancer basis. Also, she is a marketing consultant for NEP that works with GIZ and UNIDO on free-lancer basis.
Awards:
Aug 2022: Her supervised graduation project, campaign “Reviving of the old Egyptian neighborhoods” was selected by the Ministry of Finance to give fund for the project and implement it in Egypt and relate to the SDGs of Egypt 2030 plan. Link of project: https://www.facebook.com/307972039232881/posts/pfbid06x1B6tNhgLUTKuhiX2mv6os4VC3Z3Wd2Y3LPmFcdWzoDYCcvR5D23qg33jk2mSGHl/
Aug 2022: The song of her supervised graduation project, campaign “Reviving of the old Egyptian neighborhoods” was selected by the Ministry of Youth and sports to be published on their page. Link of song at the page of the ministry of youth and sports:
Dec 2021: Her supervised graduation project , campaign “hams el hagar” won second place and excellence in The second Arab youth conference in Cairo University. https://www.facebook.com/%D9%87%D9%85%D8%B3-%D8%A7%D9%84%D8%AD%D8%AC%D8%B1-103182138453236
Oct 2021: Her supervised project “ khotawtak” won second place in radio ads in el sherook competition among 30 universities. https://www.facebook.com/Khotowatak
In addition, in 2020, two graduation project under her supervision were recognized; هن was celebrated internationally by Brunswick group who interviewed the students and wrote about their grad project an article that was published in 18 different countries; التار دايرة دمار won SECOND place among 57 projects for 38 national and international universities for a competition done by the Higher International Institute for Mass Communications – El Sherook Academy. In 2019, Dr. Shaaban was awarded the star of Mass Communication faculty “Above and Beyond” in recognition of dedication, passion and commitment in MSA. Also, her students won the best slogan in the national water campaign against 15 universities in Egypt (2017).