MSA Hosts Workshop on AI in Public Relations and Business Growth

The Public Relations and Advertising Department at the Faculty of Mass Communication, October University for Modern Sciences and Arts (MSA) recently hosted an insightful workshop titled “AI Integration in Public Relations and Business Growth in the Egyptian Market,” specifically designed to enhance the professional skills of its students.

The session was featured Mr. Mahmoud Saed, the CEO of Shift Company, as the keynote speaker. Throughout the workshop, Mr. Mahmoud provided valuable industry perspectives on how artificial intelligence is reshaping the local landscape, emphasizing the practical application of AI tools to drive business expansion and modern communication strategies within the Egyptian market.