Advertising and Media Campaign Projects’ Competition Spring 2026

The Faculty of Management Sciences at October University for Modern Sciences and Arts (MSA) successfully organized the Advertising Projects Competition – Spring 2026 for the Advertising and Media Campaign module.

The competition served as a dynamic platform that bridged marketing theory with real-world practice, allowing students to apply classroom concepts in branding, media planning, and campaign strategy to realistic market scenarios. Student groups presented well-researched and creative advertising and media campaigns aimed at promoting brands to Egyptian consumers, demonstrating both strategic thinking and creative execution.

The Advertising Projects’ Competition was under the supervision of Dr. Ranya Ibrahim, the Marketing and International Business Programme Coordinator.

Projects were evaluated by a distinguished panel consisting of:
” Ms. Noor Hussam Suleiman: Head of Consumer Insights at Kijami advertising agency
” Mr. Ramy Nabil: Accounts Director at Kijamii advertising agency.

The event provided an opportunity for students to gain practical insights in the advertising field from the recommendations and comments received from the panel in addition to providing internship and career opportunities for students in Egyptian advertising agencies. The panel selected the best 4 campaigns and the winners were offered certificates of achievement.