PR & Advertising Department Empowers Students with Digital Storytelling Workshop

The Public Relations and Advertising Department, Faculty Of Mass Communication at October University For Modern Sciences And Arts (MSA) successfully hosted an intensive two-hour workshop titled “The Art of Digital Storytelling in Modern Marketing.” The event, specifically tailored for 300-level students, focused on the evolving landscape of narrative-driven advertising and brand engagement.

The department was honored to host Mrs. Hanin el Taher a renowned trainer, professional storyteller, and digital content creator. With her extensive experience in the field, provided students with a deep dive into how storytelling has become the “heartbeat” of successful global marketing campaigns.