The difference between commercial and artistic designs Session

The Faculty of Arts and Design and the Fashion Design Department hosted a session led by the Fashion Designer Ahmed Saedi, Founder of Masion Saedi and IDEAS. Mr. Ahmed discussed the difference between commercial and artistic designs and how fashion brands use avant-garde designs as a marketing tool to become more well-known in the market. Saedi also explained how to make an avant-garde design wearable, as many celebrities are willing to wear such designs on the red carpet. Furthermore, he shared his journey and experiences with the students by providing them with an insight into how to start their own business. The event concluded with an open discussion between Saedi and all the fashion students which allowed them to learn more from him.