Mass Communication Students Discover the Power of Gamification in Modern Marketing

The Public Relations and Advertising Department at the Faculty of Mass Communication, October University for Modern Sciences and Arts (MSA), welcomed Mr. Eslam Tobba, CEO and Founder of Chapters Digital Solutions, for an interactive guest lecture exploring the role of gamification in modern marketing communication.

Returning to MSA for the second consecutive time, Mr. Tobba shared his professional experience with students enrolled in Marketing Communication courses, highlighting how gamification strategies can be applied in the Egyptian market to enhance audience engagement and support brand growth.

The session offered students practical insights into how brands can incorporate creative, game-based experiences into their marketing campaigns, transforming audience interactions into meaningful engagement and strengthening connections with consumers.

At the conclusion of the lecture, the Dean of the Faculty presented Mr. Tobba with an honorary shield in recognition of his valuable contribution, continued collaboration with the Faculty, and commitment to supporting MSA students through training and internship opportunities.