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MSA Book Fair 2026 – 7th Edition

The Faculty of Mass Communication at October University For Modern Sciences And Arts (MSA) proudly presents the 7th Annual MSA Book Fair, held in collaboration with the Ministry of Culture, MSA Book Society,Akhbar El Youm Foundation and China Cultural Center …

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Digital Segmentation and Consumer Behavior

Get ready and do not miss the chance to attend the “Digital Segmentation and Consumer behavior” event that will be given by the digital and product marketeer Hend El Samahy with 10+ years of experience handling customers in Egypt and …

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Event Information

  • Start Time 12:30 PM December 8, 2020
  • Finish Time 2:30 PM December 8, 2020

Get ready and do not miss the chance to attend the “Digital Segmentation and Consumer behavior” event that will be given by the digital and product marketeer Hend El Samahy with 10+ years of experience handling customers in Egypt and the broader GCC. She is currently the Marketing team head at Kashat Egypt, a leading Nano-finance lender and fintech startup and has been certified as a “Digital Guru” from Google.

Hend has been in the digital media scene since 2010 as part of the sales force and operations teams within leading digital Media focused agencies, catering to a diverse and broad clientele base that ranged from Banks, Real estate companies, Fashion, retail and the FMCG industry. Hend offered her extensive experience in capturing new business opportunities, leading teams, and offering consultancy services, that ultimately developed and maintained the digital marketing strategies and campaigns for her diverse client base.

 

Date & Time: Tuesday 8th of December 2020 from 12:30 PM to 2:30 PM

Place: G104B

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