‘Beyond The Logo’ Workshop

The Public Relations and Advertising Department at October University for Modern Sciences and Arts (MSA), in collaboration with The Book Club Student Activity, organized a training workshop titled “Beyond The Logo” aimed at equipping students with essential design and branding skills aligned with market demands.

The workshop was conducted by Ms. Nelly Ezz, an expert in visual identity and branding design. She covered key aspects of building a cohesive brand identity, selecting appropriate symbols and logos, and utilizing the latest digital tools and AI technologies in the field. The session included insightful presentations and practical applications to enhance students’ hands-on experience.

The workshop was held under the supervision of Assoc. Prof. Haya Badr, Head of the Department, and coordinated by Ms. Monda Magdy, Assistant Lecturer, with the participation of several students from the faculty.