Behind the Scenes of Strategic Communication Campaigns: An Inspiring Seminar by Industry Experts at MSA

The Public Relations and Advertising Department at the Faculty of Mass Communication – October University for Modern Sciences and Arts (MSA) successfully hosted an inspiring seminar titled “Strategic Communication Campaigns / Behind the Scenes”

The session was delivered by Mrs. Dina El Sewefy, Founder & CEO of MOUNT Communication, and Ms. Marina Iskander, Communication Director / Junior Partner at MOUNT Communication.

The speakers shared valuable insights into how strategic communication campaigns are developed, planned, and executed in the real world, offering students a rare glimpse behind the scenes of the industry. The seminar was an engaging and enlightening experience that bridged theory with practice and inspired future communicators to think strategically and creatively.