Faculty of Management Sciences Visit to FOX Factory for Food Industries

The Marketing and International Business Department at October University for Modern Sciences and Arts (MSA) conducted an enriching field trip to the FOX Factory for Food Industries, with the participation of department members and a group of enthusiastic students. The visit was expertly guided by Mr. Khaled Abd El Montalib, Distributors & Branches Sales Director, alongside the factory manager.

The visit began with a warm welcome from the FOX team, followed by a comprehensive factory tour that showcased the full production cycle. Students had the opportunity to observe the production lines, learning about the stages involved in manufacturing high-quality snacks. The tour continued to the packaging lines, where the FOX team provided insights into the company’s efficient packaging systems and distribution processes.

During the briefing, Mr. Khaled and the factory manager offered valuable explanations about FOX’s new product lines, highlighting how innovation is driven by an understanding of consumer needs. They also shared deep insights into branding practices, advertising strategies, and the essential role of marketing research in guiding product development and market expansion.

The visit concluded with a group photo session and thoughtful gifts offered by FOX to the trip members. Special thanks and appreciation are extended to the entire FOX factory staff for their hospitality, professionalism, and dedication in providing an exceptional learning experience for our students.