MSA Trains Mass Communication Staff in Digital Marketing & AI

MSA University Qualifies Faculty Members through the Digital Marketing and Artificial Intelligence Course

The Public Relations and Advertising Department at the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) announced the completion of an intensive training course for its faculty staff and teaching assistants. The 45-hour course aimed to qualify academic staff on the latest digital marketing tools, such as managing advertising campaigns on Facebook, Instagram, and Snapchat, in addition to using artificial intelligence in creating advertising content and media buying. The participants successfully completed the course after submitting practical projects.

The training was conducted in collaboration with X-ora Agency, led by expert trainers Dr. Mohamed El Helawy and Mr. Islam Medhat, who guided participants through practical applications and real-world strategies in digital marketing and AI.