MSA University honors Farah Emam on earning her MSc. Degree

October University for Modern Sciences and Arts (MSA) and the Faculty of Management Sciences proudly congratulate Farah Emam Ahmed, Teaching Assistant at the Faculty, on successfully earning her Master of Science degree in Business Administration.

Farah’s thesis, titled:

“Recommendation System as a New Technology Application in the Music Industry and Its Impact on Intention to Subscribe: The Role of Customer Experience as a Mediator”

explores the integration of advanced recommendation technologies within the music industry, emphasizing customer behavior and user experience as crucial elements for subscription-based success.

The discussion and defense session was an academically enriching experience, conducted under the leadership of a distinguished academic panel, which included:

-Professor Dr. El Sayed Nagy Abdo (Chairman)
Professor of Marketing and Dean of the Faculty of Management Sciences, MSA University

-Professor Dr. Ibrahim Abdelaziz Hegazy (Member)
Professor of Marketing at the American University in Cairo (AUC)

-Dr. Samia Adly El Sheikh (Member & Supervisor)
Associate Professor at the Faculty of Management Sciences and Acting Vice Dean for Student Affairs and Education, MSA University

This achievement reflects Farah’s dedication to academic research, innovation, and excellence. Her work represents a significant contribution to the growing discourse on technological applications in business sectors, particularly within entertainment and digital marketing.

The entire MSA community extends its heartfelt congratulations to Farah and wishes her continued success in both academic and professional endeavors.