Calling all creatives and aspiring editors, you can now unlock the Art of Editing with AI Tools! The Faculty of Mass Communication invites you to join an exclusive workshop entitled "Art of Editing with AI Tools" presented by Lecturer Assistant Mohammed Alaa Oweis, where you'll dive into the future of sound editing using advanced AI tools. What to expect:
- Extract and design sound using advanced AI tools.
- Access free music and sound effects via platforms like Motion Array and Envato.
- Transform voices into those of famous characters for creative projects.
- Learn sound patching techniques to integrate celebrity or artist voices into your work. Workshop Details:
Date & Time: Sunday, 1st December, 12:30 PM - 3:00 PM
Room: A133

Unleash your personal brand and shine in the digital world! The Faculty of Mass Communication invites you to an exclusive workshop entitled "Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital World" Presented by Dr. Rania Shabaan and Ms. Rana Rashad, this session is your key to unlocking the art of personal branding. What to expect:
- Discover and leverage your strengths.
- Learn the core elements of personal branding.
- Craft your unique personal brand statement.
- Assess and elevate your social media presence. Workshop Details:
Date & Time: Sunday, 1st December, 11:00 AM - 12:30 PM
Location: SSB - VIP Lounge

Unlock the future of marketing with the power of AI! The Faculty of Mass Communication invites you to join a transformative workshop entitled "AI and Creative Content Marketing" Presented by Dr. Hayat Badr and Mr. Islam Nasser , where you will learn how to harness AI tools to craft high-quality, engaging content and redefine your marketing strategies. What to expect:
-Develop a robust content strategy powered by AI.
-Master the ideation process for seamless creativity.
-Leverage storytelling to captivate audiences.
-Explore AI tools like ChatGPT and Canva for innovative content creation.
-Learn advanced features for AI-assisted designs. Workshop Details:
Date & Time: Saturday, 30th November, 12:30 PM - 3:30 PM
Location: SSB - VIP Lounge

Session Chair: Dr. Mohamed Said Mahfouz, Director of Training for News Channels at the United Media Services Company
Dr. Mohamed Said Mahfouz is a television presenter and documentary filmmaker. He is the founder and CEO of Mediatopia for Media Training and Production. He also serves as the Head of the News Training Center at United Media Services Company and as an advisor to the Chairman of the Board at Al-Ahram Foundation.
Dr. Mahfouz holds a master’s degree and a PhD in Media and Filmmaking from Royal Holloway, University of London. He was awarded the prestigious Chevening Scholarship in 2006 and received the UK Alumni Award for Culture and Creativity in 2022.

Session Moderator: Dr. Hayat Badr, Head of the Public Relations and Advertising Department.

Dr. Amal Mokhtar
Expert at Al-Ahram Center for Political and Strategic Studies (ACPSS)
Dr. Amal Mokhtar is a Senior Researcher at the Al-Ahram Center for Political and Strategic Studies (ACPSS), with over 25 years of experience in political research.
Current Positions:
Editor-in-Chief of Al-Mashhad, a quarterly digital journal specializing in extremism and terrorism, published by ACPSS.
Senior Researcher in the Security Studies Unit.
Executive Editor of Ahwal Misriyah, a journal published by ACPSS.
Lecturer at Nasser Academy’s College of Defense, specializing in Latin American affairs.
Areas of Expertise and Publications:
Dr. Mokhtar has authored numerous articles, reports, and studies focusing on counter-terrorism, violent extremism, political transitions, transitional justice, and Generation Z studies.
Academic Qualifications:
Master's degree in Political Science from the Faculty of Economics and Political Science, Cairo University (2010).
Bachelor's degree in Political Science with a minor in Economics from the same faculty.
Languages:
Dr. Mokhtar is fluent in Arabic, highly proficient in English, and has working knowledge of Spanish.

Dr. Hanan Youssef
Dean of the Faculty of Media at the Arab Academy for Science, Technology, and Maritime Transport, Smart Village Branch.
Media and Academic Biography
Dr. Hanan Youssef is a distinguished Egyptian professor in media and communication, currently serving as:
Dean of the College of Language and Media (Smart Village Branch), Arab Academy for Science, Technology, and Maritime Transport – League of Arab States.
Assistant President of the Arab Academy for Science, Technology, and Maritime Transport.
Professor of Media and Communication at the Faculty of Digital Media, Ain Shams University, Egypt.
Founder and President of the Arab Organization for Dialogue and International Cooperation.
Prominent TV presenter and journalist.
Dr. Youssef holds a PhD in Media from Cairo University, awarded with the highest distinction and honors. She is the founding dean of the College of Language and Media (CLC) at the Smart Village branch of the Arab Academy and a highly regarded professor at Ain Shams University.
Achievements and Recognition
Founder and President: Egyptian Women Media Forum.ر Ambassador of International Peace: Recognized by the International Organization for Women and Peace.
Renowned for her expertise in Arab media, social issues, women’s advocacy, political dialogue, and media investment.
Instrumental in challenging and reshaping stereotypes of Arab Muslim women in media through research and initiatives.
Recipient of numerous awards, including the Atwar Bahjat Award (2021) for Best Egyptian Media Personality (Baghdad, 2021-2022), and the Arab Women and Peace Award.
Academic Contributions
Dr. Youssef has served as a visiting professor at numerous prestigious universities across Egypt, the Arab world, and globally, including institutions in the USA, Spain, Germany, Saudi Arabia, UAE, Libya, and Lebanon. She has delivered impactful presentations at over 500 scientific conferences and cultural forums worldwide.
Professional Roles:
Founder of the Media Center at Ain Shams University.
Media and Communication Advisor to the President of Ain Shams University, the Egyptian Ministry of Health, and the Ministry of Youth and Sports.
Advisor to several United Nations organizations, the League of Arab States, and Egyptian governmental bodies.
Research and Mentorship:
Supervised numerous MA and PhD theses addressing critical national and international issues in media and communication.
Developed practical media projects, including newspapers, magazines, documentaries, and advertising campaigns, empowering her students at Ain Shams University and the Arab Academy.
Publications and Vision:
Dr. Youssef is a prolific author with significant contributions in political communication and Arab media studies. Her clear mission and vision have earned her multiple awards for outstanding academic and professional achievements.
Media Career:
An accomplished journalist and TV presenter, Dr. Youssef has produced and hosted successful television programs in Egypt and abroad. Her work as a journalist is celebrated across the Arab world and beyond.
Global Impact:
Known for her passion and dedication, Dr. Youssef’s influence is evident in her contributions to media, women’s empowerment, sustainable development, and public enlightenment. Her belief in the power of “soft diplomacy” through media, education, dialogue, and women’s advocacy defines her work.

Mr. Omar Abdel Nasser
Media Professional and Digital Media Expert
Omar Abdel Nasser is an experienced video journalist with over 12 years of expertise in the field. He has managed major projects, including the 10Mojo mobile studio in Egypt. In 2022, he launched mobile studios for both EMPC Mojo and Cairo News, significantly advancing digital content production.
Academic Contributions:
Omar has served as a digital media instructor at several universities, including The American University in Cairo (AUC) and Cairo University, where he specialized in mobile content creation.
Professional Experience:
Video Production Manager at Cairo News.
Head of Video Operations at POVO Media Solutions.
Multimedia Specialist at various leading media organizations.
Omar excels in developing and implementing digital content strategies, making him a prominent expert in the digital media industry. His career reflects a strong commitment to innovation in digital journalism and content production.

Ahmed Ragab Content Creator
Ahmed Ragab is a distinguished content creator who uniquely blends his passion for engineering with his talent for creating engaging social media content. His innovative approach combines daily insights that seamlessly merge entertainment with valuable information. Through this dynamic mix, Ahmed has successfully attracted a growing audience eager for both inspiration and knowledge. His content resonates with viewers seeking to stay informed while being entertained, establishing him as a popular figure in the content creation world.

Professor Debbie Bartlett, is a Chartered Landscape Architect and Fellow of the Chartered Institute of Ecology and Environmental Management. With a background in consultancy and government roles. Her research explores the impact of agriculture and forestry on landscapes, with a current emphasis on the socio-economic aspects of the coppice industry and Nature-Based Solutions in restoration programs. Debbie is actively involved in international collaborations across Bangladesh, India, Nepal, and Europe. Dedicated to student employability, she advocates for 'authentic' assessment and regularly presents at teaching events. She has received three CIEEM awards for industry collaboration, environmental management, and knowledge transfer.

Prof. Dr. Laila ElMasry, A cofounder and principle of Sites International, a multi-disciplinary consultancy firm specializing in designing integrated environments. She is also a professor of Urban Design at the Faculty of Urban and Regional Planning at Cairo University. Dr. Laila ElMasry is the 2023 Winner of “Female Pioneer in Field of Architecture”. Sites International work includes the Nubian Museum, Aswan, Egypt (site and landscape design, winner of the Aga Khan Prize for Architecture 2001), Mirage City & Golf Course, Azhar Park in Cairo and the American University in Cairo, Egypt.

Prof. Dr. Maher Stino, is the founder of Sites International, an award-winning landscape architecture and urban planning firm with over 30 years of experience. He has led numerous prominent projects across Egypt, the Middle East, Africa, and Asia, combining academic principles with practical design to create integrated environments that blend architecture, landscape, and engineering. Notable works include the Nubian Museum in Aswan, winner of the Aga Khan Prize for Architecture (2001), the Mirage City & Golf Course, and landscape designs for Azhar Park and the American University in Cairo. His international portfolio includes urban design for Addiriyyah in Riyadh, landscape projects in Abu Dhabi, Aleppo, Lahore, and Malaysia.

Eng. Soheir Farid, an architect and founding partner of El Dahan & Farid Engineering Consultants, Ltd., graduated with a Bachelor of Architecture from Cairo University in 1978. She spent the early years of her career working with renowned architect Hassan Fathy as part of the International Institute for Appropriate Technology. In 1983, she co-founded her own practice with architect Rami El Dahan. Since then, the firm has gained extensive experience in architecture, town planning, and urban design, with a focus on using local vernacular styles and materials like stone, bricks, earth, and wood. The firm has been involved in large-scale planning and urban design projects, including resorts, residential, religious, commercial, and restoration projects.

After working with Architect Hassan Fathy between 1979 and 1989, Eng. Rami El Dahan, founded Rami El Dahan & Soheir Farid Architects with Soheir Farid in 1983. Since 1996, the firm is known as El Dahan & Farid Engineering Consultants, a limited liability Company. The firm is especially experienced in Vernacular Architecture and the use of locally available construction materials, and techniques including training programs for Architects and masons as well as Rehabilitation Projects, Restoration of Historical and Old Buildings.

Prof. Dr. Alaa el Habashi, is an Egyptian professor of architecture and heritage conservation, and chairs the Department of Architecture in Menoufia University. He received his MS and Ph.D. from the University of Pennsylvania. His researches and practices aim to found a preservation framework that respects the specificities of local history and traditions. He has many conservation projects in Egypt and in other Arab countries whereby he attempted to develop heritage conservation approaches appropriated to different local values, identities and specificities. He assisted in registering, managing, and evaluating sites listed as World Heritage. He is a member of the editorial advisory board of the Journal of Cultural Heritage Management and Sustainable Development. He established Turath Conservation Group specialized in conserving and managing heritage sites, and is founding a Center in Historic Cairo for the Revitalization of Historic Cities in Bayt Yakan, Historic Cairo.

Prof. Dr. Momen El-Husseiny, is an assistant professor of architecture and urban design at The American University in Cairo (AUC). A licensed architect since 2003, he contributed to international projects across the Middle East, including AUC's New Cairo Campus, notably the Performance and Visual Arts Building. He holds a PhD in Architecture from UC Berkeley, with a focus on global metropolitan studies and a minor in anthropology. His dissertation, Compounds of Modernity: National Order and the 'Other' in Egypt (1940-present), explores the evolution of compounds in Egypt from colonialism to neoliberalism. He has lectured at UC Berkeley, the Academy of Arts in San Francisco, and Cairo University, and was invited to speak at institutions like Harvard and Stanford.

Prof. Dr. Nermine AbdelGelil, A professor in Architectural Engineering and founder of the MSA Center of Earth Architecture. Her work emphasizes contextual design, appropriate technologies, and the social dimension of architecture, integrating hands-on workshops and environmental assessments. She have received numerous awards and was honored by President El-Sisi and other prominent officials for her contributions. Prof. Nermine research and teaching focus on sustainability in residential architecture. She developed award-winning homes using innovative, eco-friendly materials and methods, bridging vernacular and modern technologies.

Dr. Mohamed Anees, completed his undergraduate studies at MSA University, and he went on to complete his post-graduate studies at the University of Arizona. He has over 13 years of professional experience in Egypt and the USA and was involved in projects across Egypt, the USA, and the gulf region. During his career, his work aimed to bridge the gap between academia and practice in the fields of building performance and sustainable design and their effect on user experience. Mohamed has been appointed to several academic positions in teaching and research in both the US and Egypt aside from his professional practice. He has several peer-reviewed publications in the fields of Environmental Design and Daylighting, and has been part of various research ventures.

Organizing Committee:

Accepted papers will be published in MSA Engineering journal. MSA Engineering journal volumes receive the highest rank (7/7) in the evaluation of the Supreme Council of Egyptian Universities among other university journals.

Submission (Templates & Guidance ):

Download - Abstract Template

Download - Full paper Template

Attendees fees:

Conference Day 1 only (800 L.E)

Conference Day 2 only (800 L.E)

Conference Days (1 and 2) - (1200 L.E )

The registration payment date will be announced later

Author Fees:

Conference Day 1 only - (2100 L.E)

Conference Day 2 only - (2100 L.E)

Conference Days (1and 2) - (2800 L.E)

The registration fees will be charged after the acceptance of the full paper

Important dates:

A. Energy Assessment and Building Performance Analytics

B. Healthy Indoor Environment

C. Smart Environment and Green Technologies

D. Sustainable Urban Design

E. Climate Change Action

F. Retrofit and Resilience

Under the auspices of Prof. Dr. Nawal El-Degwi, Chairman of the Board of Trustees, Prof. Dr. Khairy Abdel-Hamid, President of the University, and Prof. Dr. Nahed Sobhi, Dean of the Faculty of Engineering, MSA University Architecture Department is pleased to announce the Fourth Annual Sustainable Architecture Conference “Sustainability and Beyond: Prospects in the Built Environment,” which is a representation of a transformative approach towards designing and constructing buildings that prioritize environmental responsibility, social equity, and economic viability.

Over the years, this conference has evolved into a platform for exchanging ideas, exploring innovations, and advancing discussion on sustainable practices within the realm of architecture. This year's conference promises to build upon the successes of its predecessors, digging deeper into crucial topics such as Energy Assessment and Building Performance Analytics, Healthy Indoor Environment, Smart Environment and Green Technologies, Sustainable Urban Design, Climate Change Action and Retrofit and Resilience.

As global awareness of climate change and resource depletion grows, architects are increasingly integrating principles of sustainability into their practices.

This shift not only aims to minimize the environmental impact of buildings but also seeks to enhance occupant well-being and minimize lifecycle costs. From passive design strategies that optimize natural light and ventilation to the use of renewable materials and advanced energy-efficient technologies, sustainable architecture embodies a commitment to creating built environments that harmonize and contribute positively to the natural world.

Join us for a transformative exploration of how architecture can lead the way towards a greener, more sustainable future. Engage with industry experts, visionary architects, and fellow enthusiasts as we research into the latest advancements, trends, and practices shaping the built environment today.

The Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA is pleased to announce its 10th Annual Conference “New Generations (Gen Z, Gen Alpha & Gen Beta): Media Dilemmas”, which will be held on November 30th and December 1st, 2024 at MSA Campus.

The conference aims to explore the relationship between the new generations and both digital and traditional media content, along with the subsequent professional, ethical, technological, social, and cultural dilemmas. This is particularly significant given the rapid and successive progress in digital media, including artificial intelligence (AI) technology, and the diverse and appealing content from multiple sources that may have an immense impact on future generations.

Furthermore, the conference seeks to forecast the trajectory of these generations, especially Generation Alpha, those born between 2011 and 2025, in terms of the expansive digital media landscape tailored to their consumption habits.

Conference Promo:

Conference Themes:

- The Characteristics of Digital Audience:

- Social and Cultural Dilemmas:

- Health Dilemmas:

- Digital Dilemmas:

- Ethical Dilemmas:

- Political Dilemmas:

- Professional Dilemmas:

- Technical Dilemmas:

- Educational Dilemmas:

- Family Dilemmas:

- Application Guidelines:

- Conference Registration Fees:

- Publication Guidelines:

لتحميل تفاصيل بيانات المؤتمر العاشر لكلية الاعلام باللغة العربية اضغط هنا

Conference Agenda: