The “Distinguish between elements of creative design in an enterprise culture” session will be given by our respectable guest Yahya Ismail, the well-known creative and film director in the advertising field, who has worked in many sectors including architecture, advertising, graphic designing, etc.

After ten years of extensive work and career path fulfilment although graduated as an Architect in 2003, Yahya started his advertising career as a graphic designer at a local agency, developed, and ended up being a creative director at Leo Burnett Cairo. Not only that but also in 2010 with five other people, Yehia co-founded the successful traffic application “Bey2olak” which gave him the confidence and expertise to become a commercial film direction in 2012.