The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) is honored to announce the organization of its 12th Annual Conference for Transformation in Media (ACT) under the title: “Media Creative Industry and Shaping Minds”
Conference Overview:
The contemporary media environment is undergoing rapid transformations driven by technological advancement. These developments have led to the emergence of what is known as the creative industry, which has become one of the primary drivers of media and cultural production.
The media creative industry refers to the ability of media institutions and creators to utilize intellectual skills, knowledge, and modern technologies to produce innovative content that attracts attention and influences collective perception. Accordingly, media creativity represents a complex phenomenon that integrates cultural, economic, and technological dimensions, contributing to a deeper understanding of media influence and its role in shaping public consciousness and constructing social reality.
Conference Objectives:
The conference aims to explore both the theoretical and practical dimensions of media creativity and discuss its role in shaping perceptions as well as cultural and social values. It also seeks to analyze the impact of digital technologies and artificial intelligence on creative practices and media production.
Furthermore, the conference provides an academic platform for dialogue among researchers, academics, media professionals, and postgraduate students to exchange insights and present research findings and professional experiences in the field of creative media.
Conference Themes:
The scientific committee welcomes research papers addressing the following themes:
- Media Creativity in Media Production: news production, text creation, infotainment, and storytelling between modernization and innovation, as well as authenticity and imitation.
- The Future of Media Creativity Using Artificial Intelligence Applications: the impact of AI on text production, data generation, storytelling, and the future of media professions.
- Media Creativity in the Era of Virtual Reality, Augmented Reality, and the Metaverse.
- Creative Media and Awareness Formation: the impact of algorithmic bias and digital interaction through social media on shaping public awareness of societal issues.
- Creative Media and Cultural Identity Formation: representation of cultures, stereotypes, and cultural symbols in media discourse, and the role of influencers in shaping identity.
- Media Institution Management and Creative Industry: creativity management, media entrepreneurship, startups, and the creative economy.
- Social Media and Creative Skills: interactive media and the development of creativity among users.
- Creativity in Drama and Entertainment Industries: drama within digital transformations, changes in technological structures, distribution strategies and mechanisms, and their relationship to creativity and thought formation.
- Creativity in Marketing Campaigns: the psychology of creativity in marketing communication and marketing strategies in the era of creative media.
- Building Creativity in Media Education Institutions: teaching creativity, fostering creativity in classrooms, and practicing creative media production.
- Challenges of Media Creativity: balancing human creativity with technological tools and professional ethics.
- Media Creativity, Fact-Checking, and Media Ethics.
Participation Guidelines:
* Researchers (or each participating researcher) must complete the registration form no later than 15 June 2026 via the following link: https://forms.gle/qZZcTnKguyMcaVK69
* If the submitted proposal is accepted, the full paper must be submitted through the journal website by 15 September 2026: https://jmis.journals.ekb.eg/
* All research papers must follow APA Style for in-text citations and references.
* Papers must not exceed 8,000 words (approximately 30 pages).
* Submitted papers will be peer-reviewed by specialized academic reviewers.
Conference Fees:
* EGP 2,500 for Egyptian researchers.
* USD 400 for non-Egyptian researchers.
All conference papers will be published in the Journal of Media and Interdisciplinary Studies (JMIS), Faculty of Mass Communication, MSA University.
Researchers may also submit previously peer-reviewed and published papers for participation in the conference for a fee of EGP 1,000 for Egyptian researchers.
Contact:
For inquiries, please contact: rehams@msa.edu.eg
