Advertising and Media Campaign Projects’ Competition- Spring 2025

The Faculty of Management Sciences at October University for Modern Sciences and Arts (MSA) hosted an Advertising Projects competition for the Advertising and Media Campaign Module, Marketing and International Business program.

Advertising projects’ competition provided marketing major students with an opportunity to present their proposed advertising and media campaigns designed to promote Brands, places and Social Marketing Ideas supporting sustainable development goals.

The event hosted a panel of marketing practitioners and academics to evaluate the students’ campaigns and decide on the best campaigns and the winners are offered certificates of achievement.

The event provided an opportunity for students to gain practical insights in the advertising field from the recommendations and comments received from the panel in addition to providing internships and career opportunities in Egyptian advertising agencies.

Projects’ Supervisor: Dr. Ranya Ibrahim

Panel members:

• Dr. Mervat Abou Oaf, Media Expert and professor of practice at the American University in Cairo
• Miss Nuran Lashin, Digital Unit Head at Leap Communication