Curriculum of Advertising & Public Relations
Download: MSA University - Curriculum of Advertising & Public Relations.
Why Mass Communication at MSA
The MSA Faculty of Mass Communication stands out with three programs validated by both Egypt's Supreme Council and the National Authority for Quality Assurance and Accreditation of Education (NAQAAE).
Limited class sizes, capped at a maximum of 40 students
Teaching 4.5 hours for 3 credit-hour courses.
The three programs offered by the MSA Faculty of Mass Communication are validated by the esteemed University of Bedfordshire in the United Kingdom. Our graduates not only acquire a bachelor's degree from Egypt but also receive a parallel degree from the UK, providing them with international recognition and quality assurance.
Students have the opportunity to attend a summer course abroad.
Internal Training
Four State of the Art Studios: News Production, Screen Production, On Air Radio Production, and Podcasting.
A Tri-caster device, enabling students to shoot TV shows with virtual backgrounds.
Two well-equipped labs with Apple devices facilitate creative editing.
External Training
Students secure internships at renowned media institutions through our partnerships with various press corporations, advertising agencies, and broadcasting companies.
External Examiners
Students present their graduation projects to external panelists from reputable media institutions.
Field Trips
Visits are organized to different media companies in the three programs for students to blend theories with real life experiences.
Recruitment opportunities
Exceptional students are recruited as teaching assistants and receive support to pursue master's degrees, facilitating their progression in the field of education.
MSA's Career Placement Center (CPC) arranges two employment fairs each year, featuring a wide range of national and multinational companies across various industries, providing valuable job opportunities for students. Concurrently, the CPC conducts workshops on interview skills and CV writing to thoroughly prepare students for these fairs.
The Center for Studies and Statistics has reported an impressive statistic, revealing that 96.6% of MSA graduates secure immediate employment upon graduation.
MSA Annual festival;
MSA Faculty of Mass Communication organizes an annual gala festival to showcase students' work. The festival serves as a unique opportunity for graduates to present their work and engage with industry experts.
MCOM Studios;
This TV service empowers students to create and produce their own programs for streaming on campus. Under the supervision of faculty and technical staff, students gain practical experience in various aspects of media production, including presenting, directing, camera operation, and production.
Professors at MSA have outstanding educational records, many of whom have international education or experience in the UK, USA, and the Gulf.
Additionally practitioners include Ahmed Hayman, Professional Photographer; Hala Galal, Film Director; Sherif Moody, PR and Public Service Expert; and Reem Wagdy, News Anchor & Show Host.
The MSA Faculty of Mass Communication takes great pride in the recognition given to our talented students. Undergraduates have received awards from distinguished organizations such as the Media and Digital Transformation Foundation, the Ministry of Youth and Sports, Hawaii, and have excelled in international contests including the UNESCO Festival, Ibda'a Festival, and Sheikh Zayed Festival.
Strategy of Faculty of Mass Communication.
Faculty Vision:
The faculty is seeking to be one of the leading institutions in the Middle East in management sciences with programs that meet the quality requirements of the local، regional، and the international markets. The Faculty also aspires to be a source of educational excellence in management sciences that combines latest theory with practical experience to best suit and serve the community.
Faculty Mission:
The Faculty of Management Sciences focuses on self and interactive learning practices for students to develop their skills and theoretical knowledge through, providing a variety of programs, curriculums and facilities that meet quality standards and the market’s requirements for all specializations, developing the capabilities and skills of the teaching staff through scientific research and training, and contributing to the development and growth of the community.
Course Specifications
Download: MSA University - Course Specifications of Faculty of Pharmacy.
Overall Program Curriculum 2015-2016
Download: MSA university - Five Years Plan 2015-2016 of Faculty of Pharmacy.
Dean's Welcome Note.
Dear students, future communication scholars…
It’s with a great pleasure that I welcome you to join MSA’s faculty of mass communication, wishing you all a fruitful academic year. Becoming a part of MSA and mass communication faculty, you have gained the opportunity to receive education in one of the most prominent educational organizations in the entire region.
New beginnings are always confusing; you must all feel fear of the gap you will face between your school and college education; but I assure you that you will all witness your anxieties fade away day by day. Each and every one of our academic staff is willing to offer you help and guidance whenever needed so never hesitate to ask.
Joining our faculty, you will have the chance to know about the three departments available in the field of mass communication if you have a passion for writing you will find in journalism electives a wide arena to express this passion; and in a fierce competitive market place, creativity in creating advertising campaigns has become an intriguing necessity; marketing and public relations electives provides you with the essential tools for launching successful promotional campaigns and for the power of imaginary, broadcasting courses is a perfect choice to get in touch with this talent and feel this power that is way beyond imagination.
In our faculty you will be well prepared for the field work, you will learn practically the most recent media technologies, in our labs and studios, you will be able to work in the field, as the MSA alumni are in the best posts and positions in the media field.
Finally, I would like to tell you that moments you spend in college are priceless. Make the best of them as much as you can. Learn, join activities, make memories but above all pursue your passion in a field that is only suitable for talented, passionate, persistent individuals. Wish you all the best….
Prof Amany ElSayed Fahmy
Dean of the Faculty of Mass Communication.
MSA University.
WELCOME TO MSA FACULTY OF MASS COMMUNICATION
The faculty of Mass Communication provides the students with progressive curricula with a focus on digital and artificial intelligence applications in order to fulfill the complex demands of the job market of the future. The faculty has three departments, each offering a distinct program with two specializations, outlined as follows:
· The Department of Journalism offers a degree in Multimedia Journalism and the two specializations are Digital Journalism and Social-Media.
· The Department of Broadcast offers a degree in Broadcast Platforms and the two specializations are Production and Webcasting.
· The department of PR and Advertising offers a degree in Strategic Communication and the two specializations are Corporate Communication and Marketing Communication.
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MCOM's Student Life:
Admission Requirements for Faculty of Mass Communication
* Other foreign certificates including certificates from Arab countries are evaluated at the Admission Office in accordance to the regulations set by the Egyptian Ministry of Higher Education.
Going Abroad.
1. Greenwich Summer Programme:
Students of the Faculty of Management have a chance to travel to Greenwich University in the UK for two-three weeks of the summer course to achieve the practical part of the course while the theoretical part is conducted in MSA University prior to their travel to the UK. The students then return to MSA University for course revision and Final Exam.
2. Exchange Programme:
According to an exchange programme between the Faculty of Management Sciences and Westminster Business School in the UK, some of our students travel for an entire semester to Westminster University. Candidates are selected according to their profile, CGPA, as well as personal interviews. .
3. Master’s Scholarship:
Greenwich University awards scholarships annually to the top graduates to pursue their master’s degree.
Student Presentation
Board of Study and Student Representation.
The purpose of the board of study is to provide a forum for discussion between students and staff involved in all aspects of the course.
The membership includes:
- Chair (Dean).
- Director of Quality Assurance.
- Director of Student Affairs.
- Advising and Registration Manager.
- Relevant course leaders.
- Student Representatives.
- Support Services Representatives.
- Secretary to take the minutes.
The students volunteer as representatives at the start of each academic year and students’ affair ensures that all various interests on the course are represented. Student representatives are responsible for notifying the board with the students concerns, suggestions and complains. A meeting is held during each semester normally in the weeks 6-8 as declared in the quality assurance calendar. Dates of the board of studies are published on MSA website.
The agenda must include all obligatory items but further items suggested by student representatives and members of the committee should be added where appropriate.
The minutes should cover all agenda items and include a summary of the main points of discussion and an action/outcomes list. Any actions required should include the timescale, the name of the person responsible and when a report back to the board is expected, they should also include progress of actions from the previous minutes.
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MSA University Campus Map
Main Office - 6th Oct. Campus
26 July Mehwar Road intersection with Wahat Road, 6th October City. Egypt.
Tel. : 3837-1113
Tel. : 3837-1115
Tel. : 3837-1516
Tel. : 3837-1519
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