Advertising and Public Relations Department at MSA Connects Students with Real-World PR Practice

The Advertising and Public Relations Department at the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) organized a specialized two-hour workshop entitled “Recent Techniques in PR Campaigns,” providing students with practical insights into the evolving field of public relations.
The workshop featured Mr. Mohamed Tharwat, PR and CSR Manager at Samsung Egypt, who shared his professional experience and practical perspectives on contemporary public relations practices and campaign management.

The session introduced students to real-world PR cases, giving them the opportunity to explore how public relations strategies are developed and applied within leading organizations. It also addressed potential ideas for corporate communication graduation projects, helping students connect their academic studies with relevant professional applications.

In addition, the workshop highlighted the latest trends and techniques shaping PR campaigns in Egypt, offering students a closer look at the skills, approaches, and practices used within the industry.

By bringing professional industry expertise into the academic environment, the workshop strengthened the connection between academic knowledge and practical experience, while helping students gain a deeper understanding of the evolving demands of the public relations profession.

The workshop reflects the Faculty of Mass Communication’s commitment to providing students with practical learning opportunities and meaningful engagement with industry professionals, preparing them for successful careers in the dynamic field of public relations.