October University For Modern Sciences And Arts (MSA) is pleased to announce the upcoming New Product Development Projects’ Competition, an academic event designed to empower Marketing students to transform innovative ideas into fully developed product concepts aligned with real market needs.
The competition provides students with a unique opportunity to present comprehensive development plans, including concept creation, market analysis, branding strategies, and product launch approaches tailored to the Egyptian market. Through this hands-on experience, students will apply their academic knowledge to real-world marketing challenges.
The event will be evaluated by a distinguished panel of industry professionals and academics, who will assess the projects based on creativity, feasibility, strategic thinking, and market relevance. The panel includes:
* Chamseldine Hosny, Products Development Lead at Beyti, an Almarai subsidiary
* Moataz Sedky Soliman, Commercial Strategy & Marketing Technology Advisor
Following the presentations, student teams will compete for selection, with the top four projects being awarded certificates of achievement in recognition of their excellence and innovation.
This competition reflects MSA’s commitment to bridging academic learning with industry practice, and preparing students to become future leaders in marketing, innovation, and product development.
