The PR and Advertising Department at the Faculty of Mass Communication, October University for Modern Science and Arts (MSA) is delighted to announce a hands-on practical workshop titled “Beyond Creative Ideas” which focuses on Content Creation Idea Generation across different fields.
This workshop will be delivered by Ola Ayad, who has over 10 years of experience as a Creative Strategist at Tiye Solutions Agency.
The workshop will provide participants with practical opportunities to apply the concepts they learn through interactive activities, group exercises, and case studies of successful marketing campaigns at both local and international levels. Participants will learn how to analyze markets and audiences, identify the most suitable digital platforms for content distribution, and generate ideas that suit the nature of each platform.
They will also be trained on using data analysis tools to evaluate campaign performance and adjust strategies accordingly, which will enhance their ability to plan, implement, and monitor campaigns effectively.
Date and time: Wednesday 22nd of October 2025 from 12:30 to 3:30 PM
Venue: A113