The project aims to implement smart, economical, and attractive green rural houses that align with the country's sustainable development and green transition goals. It directly contributes to UN Goal 11 (Sustainable Cities) and indirectly to Goals 1, 8, 9, 11, 12, 13, and 15.

A complete prototype of the eco-friendly rural house has been constructed in the city of Kharga as a precursor to the project's expansion. This was done under the cooperation protocol between October University for Modern Sciences and Arts and El Wadi El Gedid Governorate. The project gained recognition following the COP27 Climate Conference in Sharm El Sheikh, where Governor Mohamed Al-Zamlout of El Wadi El Gedid commended the first experimental model implemented within the university campus.

The house is built using alternative systems that strike a balance between traditional and modern approaches to ensure construction sustainability and longevity. It optimizes the use of local resources, reduces the use of high-emission materials, achieves thermal and acoustic comfort, utilizes solar energy, ensures structural safety, revives craftsmanship, and creates employment opportunities. Additionally, the project provides smart technological solutions in the production of eco-friendly bricks through computer automation and the development of automated shading systems responsive to weather conditions.