The aim of this event is to encourage the students' creativity and critical thinking by offering them practical comments from industry specialists who have hands on experience in the market. The projects were under the supervision of Prof. Ahmed Samir and his assistant was Ms. Yomna Mohsen (A.L.). The guest judges for this event were Dr. Galal Zaki (Executive Consultant, Integrated Marketing Communications), Ms. Menna Farouk (TV anchor/presenter and media person) and 3 representatives from Juhayna Company’s marketing department. All guests shared with their valuable comments as to how to enrich the students’ work. The event was attended by Prof. El Sayed Nagy Dean of the Faculty of Management Sciences who welcomed and thanked the guest judges for attending the event and gave them honorary shield.