Dr Heba Mohamed Adel and Dr Ghada Aly Zeinhom presented a research paper entitled "Effective Management of Internationalization Strategy: A Case-Study on Egyptian-British Universities Partnership", Dr Zakia Abdelmoniem presented a paper entitled "An Empirical Assessment For The Effect of Mergers and Acquisitions on The Performance of Non-Financial Firms Using Balanced Scorecard Approach", and Assistant Lecturer Asmaa Hamdy presented a paper entitled "Insider Trading and Stock Return in the Egyptian Stock Exchange" for which she won the best paper in accounting track.
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