This committee consists of the German Agency for International Cooperation (GIZ), the German Cooperation Authority, the Ministry of Trade and Industry, October University for Modern Sciences and Arts, the Export Council for Food Industries, the Industrial Modernization Center, the Chamber of Food Industries, the Export Council for agricultural crops. The competition required a student to create a logo/design that is a distinctive sign or shape which indicates the Egyptian medicinal and aromatic plants wherever and however they are found and with all their products. In addition, the logo must be a distinctive trademark that reflects the Egyptian identity, the diversity, and the quality of medicinal and aromatic plants, and it targets the external market and global excellence.
This competition was announced and the cooperation between the authorities responsible for the context of encouraging and supporting MSA University's youth to be creative, and innovative and express their country's product in a way that remains immortal in the minds of all who have their eye on it.
The competition jury was formed by Professor Dr. Tarek Saleh - Dean of the Faculty of Arts and Design at MSA University. The jury were:
- Professor Elizabeth Kalechian, Deputy Director of the Department of Sectors and Industrial Clusters Development at the Industrial Modernization Center.
- Ms. Mai Khairy, Executive Director of the Export Council for Food Industries.
- Ms. Dalia Kabil, Director of Concept Company.
- Mr. Hani Hussein, Executive Director of the Agricultural Export Council.
- Mr. Mahmoud Bassiouni from the Chamber of Food Industries.
- Dr. Amgad El-Qady from the Food Industries Technology Center.
27 students and graduates of the Faculty of Arts and Design participated in the competition with 54 designs. The winners were selected in three stages. First, each member of the jury asked for three designs to make an exclusive list of ten designs. In the second stage, they chose three designs that were voted on. Finally, in the last stage, they choose the final winning design which will be used for the international market and the other for the Egyptian market.