He said that although the 2021-2022 school year has been challenging for all of us, due to the spill over effect of COVID 19 and social distancing. Despite all these difficulties, the students still implement their projects with unparalleled determination and dedication. Of course, this was the result of the interest of the faculty and support staff, who were role models for students at all levels of study for two whole semesters. He added that this year's HARVEST 10 exhibition comes in an exceptional double session that combines the ninth and tenth sessions, and a new tradition has begun, which we hope will continue. This tradition declares the identification of the guest of honor for this session that is (Industry Modernization Center) IMC, one of the important partners of the Faculty of Arts and Design, who had the greatest impact in the inclusion of industrial problems and product development trends in the various curricula in order to achieve learning outcomes and to ensure that students acquire practical life skills.
• Foundation and preparation stage - preparatory year
It includes two semesters: -
Presented samples of the work of the students of the preparatory group for various courses such as art history, free drawing, design basics, museum studies, calligraphy and lettering, as well as media arts. The displayed work illustrates the manual and technical skills acquired by students of the preparatory year at the Faculty of Arts and Design, such as using pencils and charcoal in the free drawing course. Other courses, such as design basics, art history, and museum studies, focus on the optimal use of acrylic, gouache, ink, paper, textile, and clay materials with high skill, as models of ancient Egyptian, Islamic and Coptic art are reproduced, as well as paintings belonging to modern and contemporary arts, which makes them eligible to join various disciplines in the following year.
Additionally, examples of student productions are presented in the media arts course, including animated films and video films, which focus primarily on the use of creative thinking as one of the most important practices for producing artistic work. It also makes the students qualified to use the computer, camera and editing software to produce their work. The plurality of materials that the student is trained on in the foundation stage and qualifying for specialization is one of the most important elements that the Faculty of Arts and Design seeks to achieve in order to provide students with different skills.
• Department of Interior Design
The exhibition includes the presentation of the creativity of the students of the Interior Design Department in the various fields of design, in the field of residential design, and the design of companies and shops, in which the students worked to confirm the commercial identity of companies and adapt design elements to contribute to the marketing of their products and achieve their goals. The Students' work was presented for one of the real projects Which was carried out in cooperation with Nadim Furniture Company, one of the largest companies in the furniture industry in the Egyptian market, in which the students submitted proposals to design the company’s latest branches in the North Coast. The exhibition also includes displaying students’ work in the field of tourism design and their ideas to achieve sustainable interior spaces for tourist hotels, in addition to implemented models of furniture pieces in which the students used the parametric design as a tool for the production of innovative furniture units and implemented them in cooperation with a group of furniture factories that are linked to the protocol’s collaboration with the Faculty of Arts and Design.
Furthermore, the exhibition showcased international award-winning graduation projects such as the International Architecture Society Award, in addition to a selection of projects that sought to achieve the United Nations sustainable development goals through the design of the built environment. The final year students also presented their vision of future trends in the field of interior design through a systematic study that they conducted to anticipate the trends that will emerge during the next five years.
The exhibition also displayed the students' works related to the historical documentation of the interior architecture of the different eras through stereoscopic models
• The projects of the Graphics and Media Arts Department came
The Faculty members and students of the Graphics and Media Arts department have kept up the challenge and continued to look to and emphasize achievement, even though the past two years have proven challenging with the pandemic situation. Setting new foundations, challenging standards, and preparing for excellence at all levels led to the remarkable work presented in Harvest 10. Moreover, one of the entities of our success partners, IMC (Industry Modernization Center) was honored at the opening ceremony, with student designs that won prestigious awards and competitions being displayed and celebrated along with actual contracts signed with industrial partners through the center. The Students' work on display ranges from logo design, corporate identity, packaging, poster design, lino etching, etching, typography, conceptual photography, editorial design, application design, short animation and video art.
Fashion design department
The exhibition of the fashion design department in this year's harvest fair is different from previous years. The second level students have developed a fashion design style, developing additional presentation using mixed media techniques and presentation skills that support their creative ideas through main ambition as a visual expression of combinations of multi-themed fonts. In addition, third-level students designed clothing patterns through all a set of processes to create a catalogue for a target customer and provide many mix-and-match patterns while implementing a selection of models as well as developing individual design patterns while trying to provide solutions to design problems in real life. The students created new designs using future trends designs in collaboration with co-branding experience to create a new product through using design principles and elements, haute couture materials, assembly technique, craftsmanship and know-how to create ready-to-wear collections then they promoted their collections by developing and organizing a fashion show. Also, fashion forecasting included fashion history, current styles, fabrics, knowledge and analysis of current and periodical titles. By studying fashion, students learnt to anticipate the looks of the future through research and analysis of the past and the present.
• Department of Cinema and Theatre Design
The exhibition appears this year in a different form this year to reflect the stages of development that the department has gone through on the one hand, and to shed light on the students’ talents and creativity on the other hand, which goes beyond just designing theatre and cinema scenes and costumes to the many possibilities that make the student of the Film and Theatre Department at the Faculty of Arts and Design qualified to enter more than one of the areas offered by the labor market, and even compete in it.
The students of the department, as one of the requirements of the design process for the specialization, used to do scouting of the actual places covered by the literary works they study by the great Egyptian writers, starting with Naguib Mahfouz, Yahya Haqqi, Ihsan Abdel Quddus and other contemporaries. The students documented the spirit of these places, such as the neighborhoods of Sayyida Zainab, the Citadel, the neighborhoods of Fatimid Cairo and Khedive Cairo, through their lenses that reveal the aesthetics of these places despite the passage of time and the deterioration of their condition. Over the past two years, the students have excelled in expressing the architectural and social nature of Cairo's neighborhoods with photographic works worthy of participating in an exhibition with the value of this exhibition, and the honorable guests of the exhibition deserve to see these places with a young and conscious eye of the students of the department. As a result of this contact with the vocabulary of the Egyptian identity and its artistic richness, they designed scenes that tell the history of some archaeological sites, and took them as cinematographic sites in order to draw attention to the great role that these sites can provide in tourist attractions on the one hand and in the development of cinema tourism that is spreading in the world on the other hand. This is the second participation of the department in the exhibition.
The department also participates, for the first time at MSA University, with a distinguished group of dolls representing the iconic Egyptian characters, by student Mayar Mahrez, who is known for her prolific production, perseverance, and constant passion for expressing Egyptian originality and simplicity. With the strong support of the Faculty’s administration, Mayar was able to participate with her dolls at “Our Heritage” exhibition, to draw attention to this type of art, which is not shed as much light as it deserves, and to attract the eyes of filmmakers who request the participation of dolls to appear in their cinematic works. As a confirmation of the executive and applied nature of the department, the exhibition also included a selection of short films made by students in more than one subject, which range from applications to film theories, animation films and other subjects of the department. It also included a set of 3D stereoscopic imaging with dramatic lighting for theatrical and cinematic scenes that the students implemented. This is in addition to the students' outstanding works of designs for theatre and cinematic scenes and costumes.
Finally, as for inside the department’s studio, for the first time, a full cinematic decoration was implemented, with the help of the university’s workshops, for a part of Café Egyptienne from the 1919 novel by writer Ahmed Murad, to convey to the students a historical snapshot of the atmosphere of Egypt’s cafés in the twenties of the last century. The decoration is an attraction point for university students from different faculties to experience this golden period in the history of Egypt.