Professor Tarek Saleh, Dean of the Faculty of Arts and Design, stated that the students' projects this year emphasize the approach that the faculty has been following for several years, linking student projects to development, community service, and the job market in the fields of arts and design, as one of the main objectives of the faculty's strategic plan.
The exhibition opening was attended by a group of experts and specialists from the industry, the Artists Syndicate, and design professors from Egyptian universities, who praised the advanced thinking and scientific methodology reflected in the projects. They recommended the presentation of outstanding projects, which offer innovative solutions to various problems, to the relevant ministries such as the Ministry of Culture and the Ministry of Tourism, as well as to investors, emphasizing the importance of utilizing these projects to support the economy and serve the community.
In this context, interior design graduation projects adopted the idea of reusing and repurposing heritage buildings of historical value instead of demolishing them, while utilizing state assets to achieve economic benefits through employing these buildings in cultural, tourism, and developmental projects. Student groups conducted comprehensive studies on the reuse of 23 heritage buildings in downtown, Egypt New, Alexandria, and Port Said. They presented a range of ideas and proposals that consider each building's value, location, and character to guide them towards achieving investment benefits, thereby contributing to their preservation and supporting the national economy. Professor Sohir Zaki Hawas, professor of architecture and urban design at Cairo University, and Dr. Heidi Shelbaya, Deputy Head of the National Coordination Unit for Cultural Development, recommended the presentation of outstanding projects to the relevant ministries and investors to benefit from the proposed ideas.
Examples of buildings for which the projects provided solutions and ideas for revitalization and reuse include:
- Ismail Pasha Al-Muftish Palace in Sayeda Zeinab: A museum to document the history of downtown.
- Bab Al-Louq Market: A commercial market for Egyptian crafts and products.
- Abo Rahab Palace in Al-Manial: A museum and cinema club.
- Kodak Building in downtown: A gallery and museum for photography.
- Al-Bustan Hotel in downtown: A boutique hotel.
- Kebritaj in Helwan: A cultural and entertainment center.
- Villa Marie Munib in Heliopolis: A museum for comedy.
- Janklis Palace in Beheira Governorate: A hotel for agritourism.
- Sabahi Palace in Stanley, Alexandria: An art house.
- Monfratato Agency in Alexandria: A music center.
- The Italian House in Port Said: A museum and cultural center.
On the other hand, the Graphic Design and Media Arts department presented a range of projects that excelled in keeping up with technological advancements and contemporary techniques, in addition to closely aligning with the needs of the Egyptian market and the state's visions across various fields. This was confirmed by the judging committee, composed of professors and experts in the field.
The presented projects varied between designing advertising campaigns for Egyptian products and industries in need of revitalization and global competitiveness, developing products and crafts related to Egyptian and local heritage, as well as raising awareness campaigns addressing constructive concepts such as disability rights, anti-bullying, and women's rights. Other campaigns focused on reviving Egyptian heritage, folklore, and promoting tourism, including campaigns about the grand opening of the Egyptian Museum or specialized festivals for children and cinema. The projects encompassed various design formats, including print, visual, and auditory advertisements, packaging designs, websites, and multimedia.
The department also presented a number of animated films that addressed important societal issues such as privacy, anxiety and self-acceptance, combating mental and physical disorders, human rights, realizing dreams, the role of families in human development and the delay in marriage, and compassion for animals, among others. These films were presented in a fictional or realistic dramatic framework.
Finally, the department also presented several graduation projects in the field of book arts, offering visual interpretations inspired by Egyptian and international literary works. The students presented their artistic designs and illustrations in a contemporary and authentic framework.