The session discussed many aspects of digital marketing including how the digital marketing works hand in hand with graphic designing, how the brands use media platforms in order to reach their customers, how the tips and tricks used in digital marketing help to establish a connection between a customer and a brand, etc.

Having around 60 attendees, the session was attended by students, faculty and staff members from different faculties such as Arts and Design and Mass Communication as the course discussed advertising management which is correlated with the curriculum of graphics and media arts department.

By the end of the session, the attendees felt happy to be well-informed of the importance of digital marketing in business marketing.