The panel consisted of Mr Mohamed El kossy who worked in media training for the past 10 years to train UN officials. Mohamed has over fifteen years of experience in the field of media communication, project management, public relations and TV hosting around the Middle East and Africa. In 2017 and 2018 he worked with senior managers and practitioners in Lebanon with the ESCWA and same year in Cairo with UNDP.

 

Mohamed was the managing director and owner of Active PR based in Egypt and covering parts of the Middle East and Africa. Mohamed has a vast experience in developing and implementing communication campaigns.

 

The panel also included Dr Maha el Tarabeeshy the vice dean in faculty of masscom .Dr Yaser Tawfik ,the marketing professor in faculty of management and Dr Sherif Moody, the advertising professor in faculty of masscom.

 

They critically discussed and evaluated 3 social marketing campaigns( TV, radio, booth and flyers, Social media, alternative media). First campaign was to raise awareness about the over use of antibiotics and its dangers. Second campaign was to raise awareness against giving money to beggers , people could donate food or any clothes or toys. Third campaign was to raise awareness for the incest in Egypt.