Advertising and PR department Grad 1 Panel Discussion

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Advertising and PR department Grad 1 Panel Discussion

The advertising and PR department in faculty of Mass com held the panel discussion for Grad 1 on 18/12/2019.

The panel consisted of Mr Mohamed El kossy who worked in media training for the past 10 years to train UN officials. Mohamed has over fifteen years of experience in the field of media communication, project management, public relations and TV hosting around the Middle East and Africa. In 2017 and 2018 he worked with senior managers and practitioners in Lebanon with the ESCWA and same year in Cairo with UNDP.

 

Mohamed was the managing director and owner of Active PR based in Egypt and covering parts of the Middle East and Africa. Mohamed has a vast experience in developing and implementing communication campaigns.

 

Dr. Amr Sukar

 

- An international researcher and publisher

 

- Adjunct Professor at LIGS university Hawaii Honolulu, USA

 

- Consultant at the EU “ European Union ?? “

 

- Consultant at APRM “ African Peer Review Mechanism” , “AF African Union “

 

- Trainer in the national training academy (NTA)

 

- Dr Maha el Tarabeeshy the vice dean in faculty of masscom .

 

-Dr Yaser Tawfik ,the marketing professor in faculty of management.

 

They critically analyzed 7 Grad projects for the awareness campaigns in Egypt. These campaigns had variety of important topics for the Egyptian society. The panel took place in SSB from 10 am to 5:15 pm.

 

Campaign names:

 

1. The Hurghada Aquarium ( rebranding)

 

2. هن

 

3. Break your silence

 

4. Alzahymer

 

5.Think b4 you click

 

6.Hypercondria trap (الوسواس المرضي)

 

7.Spinsterhood ( تأخر سن الزواج )

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