The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) is honored to announce the organization of its 11th Annual Conference for Transformation in Media (ACT) under the title:
“Media Influences: Morality and Technological Evolution”
Conference Objectives:
● Explore how media platforms influence public morality, cultural norms, and ethical behavior in the digital age.
● Discuss whether technological innovation is enhancing media ethics or accelerating the collapse of professional standards.
● Assess the accountability of journalists, influencers, producers, and tech companies in promoting ethical contents.
● Address issues like misinformation, deep fakes, cancel culture, algorithmic bias, and the commodification of attention.
● Create a space for dialogue between scholars, media practitioners, students, and policy-makers.
● Propose frameworks, policies that can uphold ethical standards while embracing digital evolution.
Conference Topics:
1- Ethics of Digital Media and data Verification;
• Ethical standards for digital media and information verification in the age of misinformation and trend culture.
• Towards a media ethical code in the era of deep-fakes, metaverse journalism, avatars, augmented reality, virtual reality, and artificial intelligence technologies.
• New ethical dilemmas for journalists and content creators amid technological advancements.
• Ethics and values in digital spaces dominated by materialism, competitiveness, and self-centeredness.
• Ethics of balance and fairness in media coverage of conflict and war parties.
• Transition from the gatekeeping theory to algorithmic bias.
• Modern trends in studying ethical values and their applicability in the media reality.
2- Impact of Digital Media on Ethical Values and Behavior
• Digital media and its influence on moral disengagement
• Media’s impact on desensitization towards unethical and immoral content.
3- Digital Platforms and Entertainment Content
• Digital drama platforms between simulating reality and openness, and normalization and stereotyping.
• Digital media and the entertainment industry and their role in influencing societal values and individuals’ judgments of situations, decisions, or behaviors.
4- Digital Marketing in the Age of Artificial Intelligence
• Digital marketing in the age of artificial intelligence: privacy invasion, intellectual property rights, algorithmic marketing, content creation, emotional exploitation, and assessing the effectiveness of digital advertising campaigns.
5- Social Media and Emotional Influence
• Social media content and its impact on shaping ethical emotional content towards people, situations, and events.
• Social media’s role in fueling collective negative or positive emotions within society.
• Social media between polarization and misconceptions.
• Digital literacy of citizens in a world lacking clear ethical standards.
6- Influencers and Social Responsibility
• Influencers, social media platforms, and Social responsibility.
Important Dates:
● Deadline for registration: 15th of June 2025
● Deadline for full paper submission: 15th of September 2025
Paper Submission Guidelines:
● Papers should follow the APA referencing style.
● Paper length must not exceed 8000 words (30 pages).
● All submitted papers will be subject to academic review by specialized professors.
● Accepted papers will be published in the Faculty of Mass Communication’s peer-reviewed academic journal:
JMIS – Journal of Media & Interdisciplinary Studies
Conference Fees:
● EGP 2500 for Egyptian researchers
● USD 400 for non-Egyptian researchers
● EGP 1000 for presenting a previously reviewed paper
Contact:
For inquiries, please contact: rehams@msa.edu.eg