Moreover, the event will host a panel of marketing practitioners and academics to evaluate the students’ campaigns. Furthermore, it will be in the form of a competition among the students’ groups as the panel evaluates the campaigns and decides on the best five campaigns and winners will be offered certificates of achievement.
This competition provides an opportunity for students to gain practical insights into the advertising field from the recommendations and comments received from the panel. Additionally, it will provide future career opportunities for students in Egyptian advertising agencies.
