Calling all creatives and aspiring editors, you can now unlock the Art of Editing with AI Tools! The Faculty of Mass Communication invites you to join an exclusive workshop entitled "Art of Editing with AI Tools" presented by Lecturer Assistant Mohammed Alaa Oweis, where you'll dive into the future of sound editing using advanced AI tools. What to expect:
- Extract and design sound using advanced AI tools.
- Access free music and sound effects via platforms like Motion Array and Envato.
- Transform voices into those of famous characters for creative projects.
- Learn sound patching techniques to integrate celebrity or artist voices into your work. Workshop Details:
Date & Time: Sunday, 1st December, 12:30 PM - 3:00 PM
Room: A133

Unleash your personal brand and shine in the digital world! The Faculty of Mass Communication invites you to an exclusive workshop entitled "Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital World" Presented by Dr. Rania Shabaan and Ms. Rana Rashad, this session is your key to unlocking the art of personal branding. What to expect:
- Discover and leverage your strengths.
- Learn the core elements of personal branding.
- Craft your unique personal brand statement.
- Assess and elevate your social media presence. Workshop Details:
Date & Time: Sunday, 1st December, 11:00 AM - 12:30 PM
Location: SSB - VIP Lounge

Unlock the future of marketing with the power of AI! The Faculty of Mass Communication invites you to join a transformative workshop entitled "AI and Creative Content Marketing" Presented by Dr. Hayat Badr and Mr. Islam Nasser , where you will learn how to harness AI tools to craft high-quality, engaging content and redefine your marketing strategies. What to expect:
-Develop a robust content strategy powered by AI.
-Master the ideation process for seamless creativity.
-Leverage storytelling to captivate audiences.
-Explore AI tools like ChatGPT and Canva for innovative content creation.
-Learn advanced features for AI-assisted designs. Workshop Details:
Date & Time: Saturday, 30th November, 12:30 PM - 3:30 PM
Location: SSB - VIP Lounge

Professor Debbie Bartlett, is a Chartered Landscape Architect and Fellow of the Chartered Institute of Ecology and Environmental Management. With a background in consultancy and government roles. Her research explores the impact of agriculture and forestry on landscapes, with a current emphasis on the socio-economic aspects of the coppice industry and Nature-Based Solutions in restoration programs. Debbie is actively involved in international collaborations across Bangladesh, India, Nepal, and Europe. Dedicated to student employability, she advocates for 'authentic' assessment and regularly presents at teaching events. She has received three CIEEM awards for industry collaboration, environmental management, and knowledge transfer.

Prof. Dr. Laila ElMasry, A cofounder and principle of Sites International, a multi-disciplinary consultancy firm specializing in designing integrated environments. She is also a professor of Urban Design at the Faculty of Urban and Regional Planning at Cairo University. Dr. Laila ElMasry is the 2023 Winner of “Female Pioneer in Field of Architecture”. Sites International work includes the Nubian Museum, Aswan, Egypt (site and landscape design, winner of the Aga Khan Prize for Architecture 2001), Mirage City & Golf Course, Azhar Park in Cairo and the American University in Cairo, Egypt.

Prof. Dr. Maher Stino, is the founder of Sites International, an award-winning landscape architecture and urban planning firm with over 30 years of experience. He has led numerous prominent projects across Egypt, the Middle East, Africa, and Asia, combining academic principles with practical design to create integrated environments that blend architecture, landscape, and engineering. Notable works include the Nubian Museum in Aswan, winner of the Aga Khan Prize for Architecture (2001), the Mirage City & Golf Course, and landscape designs for Azhar Park and the American University in Cairo. His international portfolio includes urban design for Addiriyyah in Riyadh, landscape projects in Abu Dhabi, Aleppo, Lahore, and Malaysia.

Eng. Soheir Farid, an architect and founding partner of El Dahan & Farid Engineering Consultants, Ltd., graduated with a Bachelor of Architecture from Cairo University in 1978. She spent the early years of her career working with renowned architect Hassan Fathy as part of the International Institute for Appropriate Technology. In 1983, she co-founded her own practice with architect Rami El Dahan. Since then, the firm has gained extensive experience in architecture, town planning, and urban design, with a focus on using local vernacular styles and materials like stone, bricks, earth, and wood. The firm has been involved in large-scale planning and urban design projects, including resorts, residential, religious, commercial, and restoration projects.

After working with Architect Hassan Fathy between 1979 and 1989, Eng. Rami El Dahan, founded Rami El Dahan & Soheir Farid Architects with Soheir Farid in 1983. Since 1996, the firm is known as El Dahan & Farid Engineering Consultants, a limited liability Company. The firm is especially experienced in Vernacular Architecture and the use of locally available construction materials, and techniques including training programs for Architects and masons as well as Rehabilitation Projects, Restoration of Historical and Old Buildings.

Prof. Dr. Alaa el Habashi, is an Egyptian professor of architecture and heritage conservation, and chairs the Department of Architecture in Menoufia University. He received his MS and Ph.D. from the University of Pennsylvania. His researches and practices aim to found a preservation framework that respects the specificities of local history and traditions. He has many conservation projects in Egypt and in other Arab countries whereby he attempted to develop heritage conservation approaches appropriated to different local values, identities and specificities. He assisted in registering, managing, and evaluating sites listed as World Heritage. He is a member of the editorial advisory board of the Journal of Cultural Heritage Management and Sustainable Development. He established Turath Conservation Group specialized in conserving and managing heritage sites, and is founding a Center in Historic Cairo for the Revitalization of Historic Cities in Bayt Yakan, Historic Cairo.

Prof. Dr. Momen El-Husseiny, is an assistant professor of architecture and urban design at The American University in Cairo (AUC). A licensed architect since 2003, he contributed to international projects across the Middle East, including AUC's New Cairo Campus, notably the Performance and Visual Arts Building. He holds a PhD in Architecture from UC Berkeley, with a focus on global metropolitan studies and a minor in anthropology. His dissertation, Compounds of Modernity: National Order and the 'Other' in Egypt (1940-present), explores the evolution of compounds in Egypt from colonialism to neoliberalism. He has lectured at UC Berkeley, the Academy of Arts in San Francisco, and Cairo University, and was invited to speak at institutions like Harvard and Stanford.

Prof. Dr. Nermine AbdelGelil, A professor in Architectural Engineering and founder of the MSA Center of Earth Architecture. Her work emphasizes contextual design, appropriate technologies, and the social dimension of architecture, integrating hands-on workshops and environmental assessments. She have received numerous awards and was honored by President El-Sisi and other prominent officials for her contributions. Prof. Nermine research and teaching focus on sustainability in residential architecture. She developed award-winning homes using innovative, eco-friendly materials and methods, bridging vernacular and modern technologies.

Dr. Mohamed Anees, completed his undergraduate studies at MSA University, and he went on to complete his post-graduate studies at the University of Arizona. He has over 13 years of professional experience in Egypt and the USA and was involved in projects across Egypt, the USA, and the gulf region. During his career, his work aimed to bridge the gap between academia and practice in the fields of building performance and sustainable design and their effect on user experience. Mohamed has been appointed to several academic positions in teaching and research in both the US and Egypt aside from his professional practice. He has several peer-reviewed publications in the fields of Environmental Design and Daylighting, and has been part of various research ventures.

Organizing Committee:

Accepted papers will be published in MSA Engineering journal. MSA Engineering journal volumes receive the highest rank (7/7) in the evaluation of the Supreme Council of Egyptian Universities among other university journals.

Submission (Templates & Guidance ):

Download - Abstract Template

Download - Full paper Template

Attendees fees:

Conference Day 1 only (800 L.E)

Conference Day 2 only (800 L.E)

Conference Days (1 and 2) - (1200 L.E )

The registration payment date will be announced later

Author Fees:

Conference Day 1 only - (2100 L.E)

Conference Day 2 only - (2100 L.E)

Conference Days (1and 2) - (2800 L.E)

The registration fees will be charged after the acceptance of the full paper

Important dates:

A. Energy Assessment and Building Performance Analytics

B. Healthy Indoor Environment

C. Smart Environment and Green Technologies

D. Sustainable Urban Design

E. Climate Change Action

F. Retrofit and Resilience

Under the auspices of Prof. Dr. Nawal El-Degwi, Chairman of the Board of Trustees, Prof. Dr. Khairy Abdel-Hamid, President of the University, and Prof. Dr. Nahed Sobhi, Dean of the Faculty of Engineering, MSA University Architecture Department is pleased to announce the Fourth Annual Sustainable Architecture Conference “Sustainability and Beyond: Prospects in the Built Environment,” which is a representation of a transformative approach towards designing and constructing buildings that prioritize environmental responsibility, social equity, and economic viability.

Over the years, this conference has evolved into a platform for exchanging ideas, exploring innovations, and advancing discussion on sustainable practices within the realm of architecture. This year's conference promises to build upon the successes of its predecessors, digging deeper into crucial topics such as Energy Assessment and Building Performance Analytics, Healthy Indoor Environment, Smart Environment and Green Technologies, Sustainable Urban Design, Climate Change Action and Retrofit and Resilience.

As global awareness of climate change and resource depletion grows, architects are increasingly integrating principles of sustainability into their practices.

This shift not only aims to minimize the environmental impact of buildings but also seeks to enhance occupant well-being and minimize lifecycle costs. From passive design strategies that optimize natural light and ventilation to the use of renewable materials and advanced energy-efficient technologies, sustainable architecture embodies a commitment to creating built environments that harmonize and contribute positively to the natural world.

Join us for a transformative exploration of how architecture can lead the way towards a greener, more sustainable future. Engage with industry experts, visionary architects, and fellow enthusiasts as we research into the latest advancements, trends, and practices shaping the built environment today.

The Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA is pleased to announce its 10th Annual Conference “New Generations (Gen Z, Gen Alpha & Gen Beta): Media Dilemmas”, which will be held on November 30th and December 1st, 2024 at MSA Campus.

The conference aims to explore the relationship between the new generations and both digital and traditional media content, along with the subsequent professional, ethical, technological, social, and cultural dilemmas. This is particularly significant given the rapid and successive progress in digital media, including artificial intelligence (AI) technology, and the diverse and appealing content from multiple sources that may have an immense impact on future generations.

Furthermore, the conference seeks to forecast the trajectory of these generations, especially Generation Alpha, those born between 2011 and 2025, in terms of the expansive digital media landscape tailored to their consumption habits.

Conference Promo:

Conference Themes:

- The Characteristics of Digital Audience:

- Social and Cultural Dilemmas:

- Health Dilemmas:

- Digital Dilemmas:

- Ethical Dilemmas:

- Political Dilemmas:

- Professional Dilemmas:

- Technical Dilemmas:

- Educational Dilemmas:

- Family Dilemmas:

- Application Guidelines:

- Conference Registration Fees:

- Publication Guidelines:

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