10th Annual Conference “New Generations Media Dilemmas” - Board & Keynote Speakers

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  • Tuesday, 19 November 2024 12:27

Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital WorldSession Chair: Dr. Mohamed Said Mahfouz, Director of Training for News Channels at the United Media Services Company
Dr. Mohamed Said Mahfouz is a television presenter and documentary filmmaker. He is the founder and CEO of Mediatopia for Media Training and Production. He also serves as the Head of the News Training Center at United Media Services Company and as an advisor to the Chairman of the Board at Al-Ahram Foundation.
Dr. Mahfouz holds a master’s degree and a PhD in Media and Filmmaking from Royal Holloway, University of London. He was awarded the prestigious Chevening Scholarship in 2006 and received the UK Alumni Award for Culture and Creativity in 2022.

Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital WorldSession Moderator: Dr. Hayat Badr, Head of the Public Relations and Advertising Department.

Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital WorldDr. Amal Mokhtar
Expert at Al-Ahram Center for Political and Strategic Studies (ACPSS)
Dr. Amal Mokhtar is a Senior Researcher at the Al-Ahram Center for Political and Strategic Studies (ACPSS), with over 25 years of experience in political research.
Current Positions:
Editor-in-Chief of Al-Mashhad, a quarterly digital journal specializing in extremism and terrorism, published by ACPSS.
Senior Researcher in the Security Studies Unit.
Executive Editor of Ahwal Misriyah, a journal published by ACPSS.
Lecturer at Nasser Academy’s College of Defense, specializing in Latin American affairs.
Areas of Expertise and Publications:
Dr. Mokhtar has authored numerous articles, reports, and studies focusing on counter-terrorism, violent extremism, political transitions, transitional justice, and Generation Z studies.
Academic Qualifications:
Master's degree in Political Science from the Faculty of Economics and Political Science, Cairo University (2010).
Bachelor's degree in Political Science with a minor in Economics from the same faculty.
Languages:
Dr. Mokhtar is fluent in Arabic, highly proficient in English, and has working knowledge of Spanish.

Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital WorldDr. Hanan Youssef
Dean of the Faculty of Media at the Arab Academy for Science, Technology, and Maritime Transport, Smart Village Branch.
Media and Academic Biography
Dr. Hanan Youssef is a distinguished Egyptian professor in media and communication, currently serving as:
Dean of the College of Language and Media (Smart Village Branch), Arab Academy for Science, Technology, and Maritime Transport – League of Arab States.
Assistant President of the Arab Academy for Science, Technology, and Maritime Transport.
Professor of Media and Communication at the Faculty of Digital Media, Ain Shams University, Egypt.
Founder and President of the Arab Organization for Dialogue and International Cooperation.
Prominent TV presenter and journalist.
Dr. Youssef holds a PhD in Media from Cairo University, awarded with the highest distinction and honors. She is the founding dean of the College of Language and Media (CLC) at the Smart Village branch of the Arab Academy and a highly regarded professor at Ain Shams University.
Achievements and Recognition
Founder and President: Egyptian Women Media Forum.ر Ambassador of International Peace: Recognized by the International Organization for Women and Peace.
Renowned for her expertise in Arab media, social issues, women’s advocacy, political dialogue, and media investment.
Instrumental in challenging and reshaping stereotypes of Arab Muslim women in media through research and initiatives.
Recipient of numerous awards, including the Atwar Bahjat Award (2021) for Best Egyptian Media Personality (Baghdad, 2021-2022), and the Arab Women and Peace Award.
Academic Contributions
Dr. Youssef has served as a visiting professor at numerous prestigious universities across Egypt, the Arab world, and globally, including institutions in the USA, Spain, Germany, Saudi Arabia, UAE, Libya, and Lebanon. She has delivered impactful presentations at over 500 scientific conferences and cultural forums worldwide.
Professional Roles:
Founder of the Media Center at Ain Shams University.
Media and Communication Advisor to the President of Ain Shams University, the Egyptian Ministry of Health, and the Ministry of Youth and Sports.
Advisor to several United Nations organizations, the League of Arab States, and Egyptian governmental bodies.
Research and Mentorship:
Supervised numerous MA and PhD theses addressing critical national and international issues in media and communication.
Developed practical media projects, including newspapers, magazines, documentaries, and advertising campaigns, empowering her students at Ain Shams University and the Arab Academy.
Publications and Vision:
Dr. Youssef is a prolific author with significant contributions in political communication and Arab media studies. Her clear mission and vision have earned her multiple awards for outstanding academic and professional achievements.
Media Career:
An accomplished journalist and TV presenter, Dr. Youssef has produced and hosted successful television programs in Egypt and abroad. Her work as a journalist is celebrated across the Arab world and beyond.
Global Impact:
Known for her passion and dedication, Dr. Youssef’s influence is evident in her contributions to media, women’s empowerment, sustainable development, and public enlightenment. Her belief in the power of “soft diplomacy” through media, education, dialogue, and women’s advocacy defines her work.

Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital WorldMr. Omar Abdel Nasser
Media Professional and Digital Media Expert
Omar Abdel Nasser is an experienced video journalist with over 12 years of expertise in the field. He has managed major projects, including the 10Mojo mobile studio in Egypt. In 2022, he launched mobile studios for both EMPC Mojo and Cairo News, significantly advancing digital content production.
Academic Contributions:
Omar has served as a digital media instructor at several universities, including The American University in Cairo (AUC) and Cairo University, where he specialized in mobile content creation.
Professional Experience:
Video Production Manager at Cairo News.
Head of Video Operations at POVO Media Solutions.
Multimedia Specialist at various leading media organizations.
Omar excels in developing and implementing digital content strategies, making him a prominent expert in the digital media industry. His career reflects a strong commitment to innovation in digital journalism and content production.

Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital WorldAhmed Ragab Content Creator
Ahmed Ragab is a distinguished content creator who uniquely blends his passion for engineering with his talent for creating engaging social media content. His innovative approach combines daily insights that seamlessly merge entertainment with valuable information. Through this dynamic mix, Ahmed has successfully attracted a growing audience eager for both inspiration and knowledge. His content resonates with viewers seeking to stay informed while being entertained, establishing him as a popular figure in the content creation world.