MSA University Honors Ayat Embabi for Completing Her MSc Scholarship
The remarkable stories of our graduates fill MSA University with boundless pride.
October University for Modern Sciences and Arts (MSA) and the UK Quality Assurance and International Partnerships Unit are proudly congratulating Ayat Embabi, Faculty of Mass Communication, for completing her MSc Scholarship at the University of Bedfordshire, UK.
MSA University asked Ayat about her experience, and she responded:
“I am beyond grateful to have been selected by MSA Faculty of Mass Communication and MSA University UK Quality Assurance, Cooperation & International Partnerships Unit to pursue my Master’s degree at the University of Bedfordshire in the UK. During the 2023-2024 academic year, I completed my MSc in Digital Marketing with distinction, and my thesis focused on “The Effectiveness of TikTok Short-Video Marketing Strategy on Customers’ Engagement in the Fast-Food Industry: A Comparative Study Between Egypt and the UK.” This journey was a once-in-a-lifetime opportunity that not only deepened my expertise in digital marketing but also pushed me to think critically and creatively about how global and local markets interact in the digital age.
Travelling to the UK for my master’s program was an enriching experience that extended far beyond academics. Living and studying in a new cultural and educational setting broadened my horizons, enhanced my adaptability, and strengthened my communication and networking abilities. This journey profoundly impacted my academic and personal growth, giving me the confidence to pursue further research and contribute meaningfully to the field of digital marketing and media studies. I want to express my heartfelt gratitude to MSA University for their incredible support and for making this dream come true. This scholarship opened doors to opportunities I could have only imagined, and I am forever thankful for this life-changing experience”.
Congratulations Ayat, with our heartfelt wishes for continued success and excellence to all MSA University students and graduates.