About the Speaker:

Mohamed Amer, Chairman and Founder of ‘Dino Activations’, brand activation agency and one of the biggest activation agencies in the market.

Mohamed comes with eighteen years of business experience in different fields marketing, public relations and branding.

Mohamed started across diversified experiences through consumer electronics back to 2003 where he was handling the marketing and communication department for Sony Electronics in Egypt and North Africa Middle East. In 2005/2006, Mohamed joined PepsiCo for eight years.

Mohamed started his own company ‘Dino Activations’ at the age of 32. Since 2017, Mohamed has been a Senior Consultant for the ministry of tourism with Dr. Rania Al Mashat. During Mohamed’s work with tourism, they took it to a successful story bringing back the tourism and the numbers and the profit and the revenues back to Egypt which was a breakthrough, the highest number of revenues and tourists in 2019.