Rani Float is a combination of smooth juice with real fruit pieces which is rich and fresh in taste with some chunky texture. The project shows decreasing in colors and illustrations to reach out to minimalist design.
What's Unique? The design has two colored lines represent the color of the fruit inside ,the white space is dominant in the design to make the fruit the focal point.
This project started with a complete analysis of the current Rani design package and how to change this to minimalist design without losing the brand’s identity or the ability for people to recognize it. So there are some visual elements in the current design that cannot be changed to preserve the identity of the product and its ease of identification, They are:
- Brand Logo.
- Product Name.
- Color Coding.
- Flavors Names/The Size of the Can.
For more details, Kindly visit the packaging of the world website: Packaging of the World (POTW)
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