Faculty of Mass Communication Wraps Up Graduation Project Presentations with Outstanding Campaigns and Creative Concepts

The Department of Public Relations and Advertising at the Faculty of Mass Communication, October University for Modern Sciences and Arts (MSA), concluded its graduation project presentations in a vibrant and intellectually stimulating festival.

Held under the patronage of Prof. Dr. Amani Fahmy, Dean of the Faculty, the event was organized under the supervision of a distinguished academic team led by Dr. Hayat Badr (Head of Department), Dr. Rania Shaaban (Program Leader), Dr.Hassan Marei, and assistant lecturers Ms. Sally Said, Ms. Nada Bahgat, Ms. Radwa Monea, and TA Rana Rashad.

Rooted in the United Nations Sustainable Development Goals and Egypt’s Vision 2030, the graduation projects addressed a broad spectrum of themes ranging from social and psychological issues to environmental and tourism-related campaigns. Among the most notable topics were:

• Awareness about burnout, postpartum depression, and post-graduation depression

• Emotional intelligence and breaking stereotypes around media departments

• Empowering youth and adolescents in the labor market

•  The negative impact of mobile devices on children and teens

•  Water conservation and preserving the Nile River

•  Promotion of medical tourism and tourism in Sinai and Giza

•  Women entrepreneurship and eco-friendly Egyptian products

•  Cyberblackmail against women

•  Exploring the mindset of Generation Z

•  Plastic reuse and waste reduction

•  Dangers of using random medical prescriptions

The judging panels included leading professionals and experts in media, PR, marketing, and communication:

• • Amr Nada – CEO, Leap Communication

• • Indije Hafez – Founder & CEO, Noire Branding

• • Dina El-Sewefy – Founder & CEO, MOUNT PR

• • Riham Fathy – Board Member, Al-Nassar Group

• • Karim Adel – Youth Media Initiatives Representative, Ministry of Youth

• • Mohamed Jaafar & Karim Fayed – Managing Partners, Qenz

• • Nader Ibrahim – CEO, Ooh My Brand

• • Randa Galal – Director of Heritage Preservation, Giza Governorate

• • Shorouk Yehia – Business Developer, Egyptian Space Agency

• • Mohamed Tharwat – Communications Manager, The Pros PR

• • Dr. Dalia Ezzat – Business Unit Head, PHD Omnicom Group

• • Dr. Hayat Badr – Head of Public Relations and Advertising Department, MSA University

Additionally, three high-quality research papers were presented by final-year students as part of the course MCOM470a (Graduation Project Part I – Advertising and Public Relations):

“Launching an Egyptian Platform for Rewarding Reviews on Creative and Media Corporates”

“Beyond Academia: Implementing Emergency Preparedness Education in Egyptian High Schools”

“Reminder Campaign to Boost the Regular Health Check-ups Among Egyptian Teenagers”

The evaluation committee, including Dr. Dalia Ezzat (External Reviewer) and Dr. Hayat Badr (Internal Reviewer), praised the research quality and its readiness for implementation in the next phase of the academic year.

The event concluded in an atmosphere of pride and recognition, with two exceptional students receiving internship opportunities in acknowledgment of their creativity and academic dedication.

The Faculty of Mass Communication extends its heartfelt congratulations to all students of the PR & Advertising Department for their innovative efforts and wishes them continued success and excellence in their academic and professional paths.