“Beyond Pixel: AI-Driven Evolution in Graphics and Advertising Arts” Annual Scientific Conference
The Faculty of Arts and Design at October University for Modern Sciences and Arts (MSA) proudly hosted the Annual Scientific Conference of the Graphics and Advertising Arts Department under the title “Beyond Pixel: AI-Driven Evolution in Graphics and Advertising Arts.” Under the patronage of Prof. Dr. Tarek Saleh, Dean of the Faculty of Arts and Design, and Prof. Dr. Hany Mohamed El-Said, Academic Supervisor of the Graphics and Advertising Arts Department, this distinguished academic event brought together faculty members, students, and industry professionals for an insightful exploration of the evolving role of artificial intelligence in design and advertising.
Bridging Academia and Industry
The conference reinforced the department’s commitment to integrating academic knowledge with real-world industry practices, equipping students with the skills needed to thrive in an increasingly digital and AI-driven creative landscape. Discussions centered around the latest developments in graphics and advertising arts, emphasizing AI-powered tools for image and advertisement production. Industry professionals provided valuable insights, sharing their expertise and practical experiences, adding depth to the academic discourse.
Distinguished Speakers
The conference featured a lineup of esteemed experts who led engaging discussions and knowledge-sharing sessions:
-Dr. Ahmed Attia – Graphics and Advertising Arts Department, Faculty of Arts and Design, MSA University
-Designer Salah Fayez Hashim – Consultant in Design, Branding, and Visual Identity
-Dr. Iman Salah – Lecturer, Advertising Department, Higher Institute of Applied Arts – 6th of October
-Dr. Karim El-Sayed – Director, Media Shades Advertising Company
-Dr. Hisham Nagy – Professor of Practice, Graphics and Advertising Arts Department, Faculty of Arts and Design, MSA University
-Designer Mohamed Nasr El-Din – Art Director, Leap Advertising Company
Celebrating Student Excellence
Attendees and industry guests commended the exceptional quality of student work, highlighting their ability to engage in thought-provoking discussions and leverage AI tools to enhance their designs. A special emphasis was placed on their commitment to intellectual property rights and design ethics, reflecting their deep understanding of professional integrity in the creative field.
Honoring Dedication and Excellence
As part of the event, a special recognition ceremony was held to honor faculty members and teaching assistants who made outstanding contributions to the department’s academic and research journey. Prof. Dr. Hany Mohamed El-Saeed presented the honors, acknowledging the spirit of teamwork and the relentless pursuit of excellence. He noted that selecting honorees was a challenge, as excellence was a common trait among all members, making the ceremony not just a recognition of individuals, but a celebration of achievement and an inspiration for all.
A Commitment to Innovation
The Faculty of Arts and Design extends its heartfelt congratulations to all students, faculty members, and industry partners who contributed to the success of this event. Their participation underscores the department’s unwavering dedication to innovation, creativity, and academic excellence.
The journey continues as the Faculty of Arts and Design at MSA University remains committed to pioneering advancements in graphics and advertising arts, ensuring that students stay at the forefront of industry evolution.