MSA’s Faculty of Mass Communication Captures Egypt’s Media Pulse in a Groundbreaking Ramadani Event
In an atmosphere charged with excitement and engagement, the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) hosted a standout event titled “Ramadan Media: The Creators’ Vision, Analysts’ Lens, and Audience Choices.”
The event brought together a vibrant mix of media professionals, critics, top advertising and production company representatives, alongside Alongside the presence of Dr. Engy Mansour, General Director of the Human Resources Department at the University, and Prof. Dr. Amani Fahmy, Dean of the Faculty of Mass Communication.MSA students and faculty members.
At the heart of the event was the presentation of a large-scale public opinion survey conducted by the faculty, gathering insights from over 4,300 citizens across various Egyptian governorates. The survey explored public perception of Ramadan 2025’s media content — from TV dramas and advertisements to news coverage — and analyzed the audience’s top picks based on creative value and thematic relevance.
The panel discussion was enriched by the presence of prominent figures from Egypt’s media landscape, including:
-Mr. Mohamed El Saady, Board Member of the United Media Services Company & Founder of Media Hub
-Veteran Actor Mohamed Shahin
-Rising Star Yasmina El Abd
-Hazem El Saadany and Shahira Akl (Tarek Nour Advertising Agency)
-Mohamed Serry and Nada Zeitoun (Media Hub for Media Production)
-Renowned Writer Ragia Hassan
-Nada Abdel Rabbo, Director of Lovin Cairo platform
-Film Critic Rami Metwally
The session sparked valuable conversations around audience preferences and the evolving expectations for media content. It reinforced the critical role of public opinion in shaping the creative direction of future productions.
The event was widely praised and deemed a successful model for academic-professional synergy, highlighting the Faculty’s ongoing commitment to bridging theoretical insight with real-world media practice.
