Why Marketing Matters Pathways to Endless Opportunities – Part 1

The Marketing and International Business Department at the Faculty of Management Sciences, October University for Modern Sciences and Arts (MSA), successfully organized an inspiring guest session titled “Where Creativity Meets Strategy: Marketing as a Pathway to Endless Opportunities.”

The event featured our distinguished graduate, Mr. Ali Aser, Account Manager at Dotpixels, who shared his professional journey and expertise in the ever-evolving marketing field. During the session, students explored the wide range of career paths available within marketing including digital marketing, brand management, market research, and consumer behavior and discovered how creativity and strategic thinking intersect to drive business success.

The session also emphasized the key skills needed to excel in today’s competitive job market, such as innovation, analytical thinking, and adaptability. Students had the valuable opportunity to ask questions and seek career advice directly from the guest speaker, gaining practical insights into professional growth and opportunities in the marketing industry.