Pathways to Endless Career Opportunities – Session 2

The Marketing and International Business Department at the Faculty of Management Sciences, October University for Modern Sciences and Arts (MSA) proudly hosted an inspiring session titled “Where Creativity Meets Strategy: Marketing as a Pathway to Endless Opportunities.”

The event featured distinguished MSA graduates who are now thriving in key marketing roles across leading organizations as follows:

1- Ms. Ayten Khaled – Senior Content Creator – 1990 agency
2- Mr. Kareem Mekawi – Senior Business Development & Marketing at Evalueserve
3- Ms. Menna Hany – Consumer Marketing Associate Manager at Vodafone

They shared valuable real-world insights into the dynamic world of advertising, content creation, Business development and marketing, showcasing how creativity and customer-driven thinking come together to deliver impactful campaigns.

The session enabled students to explore diverse career opportunities in marketing, including digital marketing, advertising, brand management, market research, and consultancy. The session also highlighted how the marketing major at MSA equips students with the essential skills, creativity, analytical thinking, and strategic vision to succeed in today’s competitive market.

The speakers also emphasized how their active participation in student activities during their university years played a vital role in shaping their professional skills. These experiences enhanced their teamwork, leadership, communication, and project management abilities, which later became key assets in building successful marketing careers.

The event concluded with an interactive Q&A session, where attendees actively engaged with the guest speakers, asking insightful questions about career growth, skill development, and success in the marketing industry.

The Marketing and International Business Department continues to empower students by connecting them with inspiring industry professionals and real-world learning experiences.